Your most effective PR strategy starts with trust
Do you know what Costco, CVS, and Netflix have in common? Consumers trust them more today than before the COVID-19 pandemic. According to an Axios survey of over 34,000 Americans,… Read More »
What’s your opinion on the controversy?
Social media has turned the business world upside down. Companies and executives are expected to opine on controversy instead of simply providing products or services. We can help you make… Read More »
Star Wars lessons on reaching target markets
In Star Wars: A New Hope, the Rebels are badly outgunned. The Death Star’s lasers and TIE Fighters are demolishing their ships. Their base is about to be destroyed. Of… Read More »
Don’t confuse spam for customer branding
As states slowly reopen, companies are adjusting to a new new-normal. In our recent op-ed in InsideNova, we advised Northern Virginia small businesses on how to create valuable customer communications… Read More »
Double down on marketing & branding to beat the pandemic
Tough economic times are dark for small business owners. How do you decide how to spend your scarce dollars when customers are dropping like flies? We are advising our clients… Read More »
Invest in current clients for more – and more profitable – revenue
Possibly the greatest challenge facing small business owners is maximizing revenue from clients. Some companies rely on a wide marketing net to catch a little bit of business from many… Read More »
As Coronavirus Concerns Spread, Businesses Are Stepping Up
This analysis of business civic engagement during the COVID-19 public health and economic crises was co-authored by Proven Media Solutions CEO Dustin Siggins & Touchdown Strategies President James Davis on… Read More »
What a presidential campaign can teach us
A month from today, the 11 remaining Democratic presidential candidates will know where they stand among a significant swath of Democratic Party voters. After a year of debates, ads, and… Read More »
Super Bowl LIV wasn’t won on the field
Last night’s come-from-behind Super Bowl victory was one to remember, and Tyreek Hill’s 44-yard catch may have been the play of the game. However, Hill’s catch was just 12 seconds… Read More »
Start making great alliances today
Creating valuable alliances is difficult. Influential people have a lot of burdens on their time, and just getting in front of them can seem like a fool’s errand. This is… Read More »
