Blow by compliance while the competition dithers
Marketing and branding are the lifeblood of a company. They are how you reach prospects to help them see your value. Without them, you don’t have sales; and without sales,… Read More »
Press is good; surround-sound marketing & branding is better
“A big media placement is nice. But it’s not going to move the needle on its own.” That’s the advice of James Davis, who puts clients in everything from local… Read More »
How great press turns cold calls into warm handshakes
Industry conferences are some of the most valuable network-building opportunities. They’re also one of the hardest places to develop relationships because everyone has limited time to accomplish many goals. Most… Read More »
Great publicity can’t hide poor execution
“Perfectly executed … one of the greatest social-media campaigns I’ve ever seen.” That’s how one prominent talent manager described the announcement of Fyre Festival on December 12, 2016. With millions… Read More »
The Internet is business’ superpower. Are you using it wisely?
Unless you live under a rock, you’ve probably heard of the Malala Fund. It was founded shortly after teenager Malala Yousafzai was shot by the Taliban for seeking an education.… Read More »
What are the media metrics that matter to you?
We’ve put a lot of clients in the press over the last few years. They’ve sought diverse metrics of success. Some simply want more press; some are targeting specific types of press. Still… Read More »
Are you ready for the antitrust crackdown?
The federal government’s recent opposition to Booz Allen Hamilton’s Everwatch acquisition caught many government contractors by surprise. For decades, small business set-asides have inoculated the industry’s big players from monopoly… Read More »
How to build your trust reservoir before a crisis strikes
For 23 years, the Colorado River has kept drinking water plentiful for residents near Lake Mead and Lake Powell, two huge reservoirs located a few hundred miles apart along the… Read More »
Why do you get up in the morning?
Right now, millions of parents are at dinner without their kids. They’ve spent the time and money to hire a babysitter who is getting paid to eat the parents’ food,… Read More »
5 top tools to get in the press
No industry relies on just one tool. From the military and mechanics to salespeople and financial advisors, circumstances and client needs dictate which tools and procedures are appropriate for the… Read More »
