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Thought Leadership - Blog

Breaking Through The Noise – Thought Leadership in The Era of AI

Grandfather Reading to Child

Everyone knows that the media world has changed. Grandpa’s local paper is probably gone, and three TV stations have become 300 (at least). And on the other extreme, people under… Read More »

Put the human team above your partisan “team”

This piece was originally published on June 21, 2023 by the Pittsburgh Post-Gazette. The Department of Justice indictment of former president Donald Trump has dominated headlines, social media, and the… Read More »

1 media placement, 4 target audiences (at least)

Imagine you’re a Vice President of Communications. Your company has just received top-level industry awards for product capabilities, customer service, and employee experience. You need to get the word out… Read More »

Post-Mortem Praise for The Messenger

One hundred years ago, Teddy Roosevelt said that it was not the critic who counts, but rather those who strive, err, and “fail while daring greatly.” Roosevelt’s words came to… Read More »

The op-ed challenge: Do you care about quality writing, top outlets, or your voice?

I once made a rookie mistake. We were asked to edit and place an opinion essay. I assigned team members, we renovated the piece, and then we proudly sent it… Read More »

This ain’t their first rodeo: Boeing’s crisis communications path

Boeing, America’s largest civilian and military aircraft manufacturer, is in full-blown crisis mode. 2023 ended with airlines looking for loose bolts in 737 MAX rudder control systems; then, on January 5th, a… Read More »

Client success stories: The Three Ts in action

Everyone has their keys to success. Warren Buffett says “no to almost everything,” Tiger Woods credits his “work ethic” for his success, and Dwight D. Eisenhower said “unquestionable integrity” is… Read More »

Use Media to Create Warm Handshakes at Industry Conferences

In-person events rebounded in 2022 and should continue to grow moving forward. Industry conferences are among the most valuable network-building opportunities. They’re also one of the hardest places to develop… Read More »

Why Boeing was smart to turn a cheap bolt into international news

Note: This blog post was written a few days before the far more impactful door plug issue which led to the grounding of Boeing’s global 737-MAX fleet. Last week, Boeing… Read More »

Cover-ups Don’t Work: PR Lessons From San Francisco’s Clean-up

Last month, San Francisco’s leadership failed perhaps the most basic of PR tests: They tried to put lipstick on a pig and pretend it wasn’t a hog. The city known… Read More »

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