Five Guys didn’t go viral last month. That’s the point
Did you know that the Five Guys burger chain was criticized last month for an expensive receipt? If you missed it, it’s okay. Social media users condemned the “news” that… Read More »
AI will give you commodity content. Now make it valuable
AI has made many people’s jobs easier, faster, and more productive. Applications like ChatGPT have improved knowledge professionals’ quality of work by a whopping 40%, according to the Harvard Business… Read More »
5 ways to leverage media coverage to grow your business
This interview with Proven Media Solutions founder Dustin Siggins was originally published by Authority Magazine. Thank you for joining us for this series! Before we dive in, can you tell… Read More »
Breaking Through The Noise – Thought Leadership in The Era of AI
Everyone knows that the media world has changed. Grandpa’s local paper is probably gone, and three TV stations have become 300 (at least). And on the other extreme, people under… Read More »
Put the human team above your partisan “team”
This piece was originally published on June 21, 2023 by the Pittsburgh Post-Gazette. The Department of Justice indictment of former president Donald Trump has dominated headlines, social media, and the… Read More »
1 media placement, 4 target audiences (at least)
Imagine you’re a Vice President of Communications. Your company has just received top-level industry awards for product capabilities, customer service, and employee experience. You need to get the word out… Read More »
Post-Mortem Praise for The Messenger
One hundred years ago, Teddy Roosevelt said that it was not the critic who counts, but rather those who strive, err, and “fail while daring greatly.” Roosevelt’s words came to… Read More »
The op-ed challenge: Do you care about quality writing, top outlets, or your voice?
I once made a rookie mistake. We were asked to edit and place an opinion essay. I assigned team members, we renovated the piece, and then we proudly sent it… Read More »
This ain’t their first rodeo: Boeing’s crisis communications path
Boeing, America’s largest civilian and military aircraft manufacturer, is in full-blown crisis mode. 2023 ended with airlines looking for loose bolts in 737 MAX rudder control systems; then, on January 5th, a… Read More »
Client success stories: The Three Ts in action
Everyone has their keys to success. Warren Buffett says “no to almost everything,” Tiger Woods credits his “work ethic” for his success, and Dwight D. Eisenhower said “unquestionable integrity” is… Read More »
