Don’t be lucky – be ready for chance

In 2018, Scientific American columnist Scott Kaufmanwrote that “luck and opportunity” are “underappreciated” when it comes to how people succeed in life. Citing a number of studies and simulations, Kaufman… Read More »

How to hire the right PR vendor

Last week, we described how we use ethics and metrics to serve clients. Today, we’ll explain three steps that will allow you to quickly and effectively assess whether a PR… Read More »