China Has Become the World’s Indispensable Nation
This week’s China visit by U.S. Secretary of State Antony Blinken is being portrayed as a conversation between top leaders of world powers. It’s diplomatic warfare at its finest, with… Read More »
How to communicate data breaches to stakeholders
Massachusetts Air National Guardsman Jack Teixiera’s arrest for leaking Pentagon data has made headlines for weeks. He is a classic example of the “insider threat” who maliciously and intentionally takes… Read More »
How to communicate “bad” news the right way
California’s largest homeowner insurance provider is saying goodbye, citing wildfires, skyrocketing construction costs, and other issues protecting itself from financial losses in the state. State Farm’s decision to no longer… Read More »
Silicon Valley’s broken social responsibility promise
When federal regulators took over Silicon Valley Bank’s assets on March 10, the financial world breathed a sigh of relief. Quick actions had averted a devastating bank run, and taxpayers were funding all… Read More »
Which do you prefer – death or public speaking?
Imagine your business is opening a new office, launching a new product, or celebrating a new acquisition. You’ve invited investors, colleagues, and community leaders to the ribbon-cutting ceremony. Cameras are… Read More »
How to use silence before and during a brand crisis
Silence is one of the most effective PR strategies. Contrary to what we hear on social media, today’s MAJOR, LIFE-CHANGING controversy is often tomorrow’s distant memory. Anheuser-Busch, for example, would… Read More »
Can your company survive a shark attack?
Last summer, two people were injured in shark attacks on New York beaches. Nothing could be scarier for beachgoers – or officials, who suddenly had a crisis on their hands.… Read More »
Why Anheuser-Busch’s CEO’s gender identity response was the worst of all options
Sometimes, the best communication is silence. Someone should tell Anheuser-Busch CEO Brendan Whitworth. His statement in response to the company’s entrance into the gender identity cultural debate was bland, accomplished… Read More »
Customer service 101: Why we show how the sausage is made
One of the best ways to build a press strategy is to see it as another form of marketing. Media gatekeepers may not make financial purchases, but they are “buying”… Read More »
Why media connections matter less than you think
One question we hear a lot is: “Who do you know in my industry?” It’s an important question, because what people are really asking is, “Can you actually get my/our… Read More »
