Double Down on Branding in a Recession
Note: A version of this piece was originally published at Sales & Marketing Magazine in 2022. We are republishing it because of concerns we’ve heard about the economy tightening. As America… Read More »
Success Magazine interview: Brand-building for entrepreneurs
The era of social media and digital marketing means that businesses must be more brand-conscious than ever before. One perceived miscue can become a bad Yelp review or a viral… Read More »
Domino’s goes viral $3 at a time
Last month, Domino’s delivered a supreme serving of viral marketing. The company launched a new promotion: customers who tip their delivery driver will get a $3 coupon as a thank… Read More »
How Cathy Engelbert capitalized on the Caitlin Clark moment
WNBA Commissioner Cathy Engelbert has spent four years preparing for the Caitlin Clark moment — a high-profile player bringing new attention to a league that has long been in the… Read More »
WATCH: Have fun when getting in the press
Former CNN & Fox News producer Jamie Maglietta recently interviewed Proven Media Solutions founder Dustin Siggins how to prepare for on-camera interviews. Key points included: Create your own unique voice.… Read More »
Starbucks’s PR Blunder: Blaming Customers Equals Trouble
Recently two major QSR brands had very different weeks on Wall Street and in the press. Domino’s smashed Wall Street expectations with a 5.6% increase in same-store sales, sending the stock price… Read More »
March Madness is a full-court press of viral marketing and branding
How did your March Madness bracket turn out this year? Chances are it busted on Day One, along with 99.99% of the submissions on ESPN’s online platform. But you didn’t have… Read More »
WATCH: Be prepared for attacks in the social media era
Social media has opened every person and organization up to attacks – unfair and otherwise. In a recent interview, Proven Media Solutions founder Dustin Siggins laid out a five-part strategy… Read More »
Beyond handshakes & photo-ops: Make lobbying fly-in days matter more
It’s that time of year. Associations and nonprofits are flying members into Washington to make their case to Members of Congress and their staffs to make laws, repeal laws, add… Read More »
Five Guys didn’t go viral last month. That’s the point
Did you know that the Five Guys burger chain was criticized last month for an expensive receipt? If you missed it, it’s okay. Social media users condemned the “news” that… Read More »
