Years of recession fears have kept many companies from expanding too deeply into marketing and branding. This has forced in-house communications teams to create more value with slimmer teams and… Read More »
Starbucks’ announcement of Brian Niccol as its new CEO drove all the positive energy you’d expect from a high-profile hire at a global brand. It wasn’t just the headlines; company stock jumped… Read More »
Most people think that PR is just spin. This often includes prospects who genuinely believe that what they offer improves the human condition – no spin needed. In this video,… Read More »
Have you ever sent a pitch with a typo or the wrong person’s name in it? Embarrassing, sure. And you probably forgot about it by lunch. But I bet you’ve… Read More »
In a recent presentation to government contractor marketing leaders, Dustin Siggins explained how to make a great subject line that will break through the media noise and put people in… Read More »
Govcon firms know that the next few days will set the tone for their next 12 to 36 months of business. That’s because it’s the time of year when contracts… Read More »
When you turn on the TV, are you watching a “TV” show – or are you clicking straight to the YouTube “app” on your smart television for a rerun or… Read More »
Stop us if you’ve this one: AI is going to replace human beings. For some, that’s an exciting future of better outcomes for a lower price. For others, it’s a… Read More »
Most business executives and communications leads know the crisis comms drill: the company or someone in it is accused of doing something bad, you either go silent or you get… Read More »
Press is good; surround-sound marketing and branding is better. “A big media placement is nice. But it’s not going to move the needle on its own,” says James Davis, who… Read More »
