Filling your gaps so that clients never notice
Proven Media Solutions was founded to help people get the exposure that their great ideas deserve. And over the last six years, we’ve discovered that the industry most in need… Read More »
How to reshape your content team in the era of AI
When ChatGPT burst onto the scene in November 2022, one message dominated them all: AI is here to stay, and if you don’t get on board fast, you are already… Read More »
In-house comms teams are strapped. How vendors can add more value
Years of recession fears have kept many companies from expanding too deeply into marketing and branding. This has forced in-house communications teams to create more value with slimmer teams and… Read More »
PR Week essay: Turning everyday work into brand-building, ROI-generating media coverage
Starbucks’ announcement of Brian Niccol as its new CEO drove all the positive energy you’d expect from a high-profile hire at a global brand. It wasn’t just the headlines; company stock jumped… Read More »
VIDEO: Showing prospects that PR is more than spin
Most people think that PR is just spin. This often includes prospects who genuinely believe that what they offer improves the human condition – no spin needed. In this video,… Read More »
How to recover when you botch a media pitch
Have you ever sent a pitch with a typo or the wrong person’s name in it? Embarrassing, sure. And you probably forgot about it by lunch. But I bet you’ve… Read More »
WATCH: Dustin Siggins on 8 Words to Get in the Press
In a recent presentation to government contractor marketing leaders, Dustin Siggins explained how to make a great subject line that will break through the media noise and put people in… Read More »
Turning what you do into marketing & branding gold
Govcon firms know that the next few days will set the tone for their next 12 to 36 months of business. That’s because it’s the time of year when contracts… Read More »
A hat trick: combining the power of earned, paid, & owned media
When you turn on the TV, are you watching a “TV” show – or are you clicking straight to the YouTube “app” on your smart television for a rerun or… Read More »
The C-3PO effect: Why AI always needs the human touch
Stop us if you’ve this one: AI is going to replace human beings. For some, that’s an exciting future of better outcomes for a lower price. For others, it’s a… Read More »
