The PR Playbook: Less Talk, More Touchdowns
“We hit a home run.” In America, you don’t have to know how to swing a bat or throw a baseball to know what a home run is. It’s part… Read More »
Middle Management Is Your Most Powerful Branding Asset
As companies search for new ways to cut budgets and streamline workflows, middle management is taking fire. Nearly a third of all layoffs in recent years have been middle managers,… Read More »
PR in 2025: LLMs, narrow narratives, and savvy storytelling
Public relations professionals are celebrating recent news that Large Language Model (LLM) AI systems are supercharging the industry. After years of PR supposedly being mostly dead—since anyone can draft something… Read More »
Are You in PR? Welcome to the Sales Team
Last month, Semafor’s Ben Smith reported that consumers’ reliance on AI for research, news, and entertainment has created more value for public relations professionals. The reason? Large language model AI systems… Read More »
Winning in Washington (and in the States): When Lobbying Needs Public Relations
This year, over $4 billion will be spent on lobbying in Washington and across dozens of states. And a lot of it will be wasted because advocates and activists will… Read More »
From AI to DEI: Navigating Crises in 2025
Potential brand crises have proliferated in recent years. Whereas once a company or nonprofit had to do something significant to hurt stakeholder trust and negatively impact the bottom line, now… Read More »
Bashing Clients Means Missing Profit: Stop Griping On LinkedIn
The first rule of communications is to avoid self-inflicted injuries…so why do so many communications industry owners, executives, and thought leaders bash their clients on LinkedIn? As reasonable as it… Read More »
It’s a “Retrobrand,” Not a “Rebrand”
Everything is “retro” these days. Donald Trump is back in the White House, skinny jeans are back in style, and Bud Light is hiring “fratty” comedians to win back its customer base. Heck, even… Read More »
CCOs are getting a seat at the C-suite table. This is how in-house PR teams should prepare.
AI is getting all the headlines. But something more fundamental is happening for in-house communications departments that may mean even more – and bigger – changes. What do you mean?… Read More »
DEI is dying: Communicating the new reality without alienating stakeholders
DEI is dying, and President Donald Trump is happy to dig the grave. He signed executive orders ending race-based hiring practices by federal government agencies just hours after resuming the… Read More »
