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Thought Leadership - Blog

Koch Network Alum Jordan Banegas Joins Proven Media Solutions as Director of Strategic Projects

Washington, DC — October 13, 2025— Koch network alum Jordan Banegas has joined Proven Media Solutions as the company’s first Director of Strategic Projects. A former political director for then-New… Read More »

Proving Comms Value: Earning the Seat at the C-Suite Table

The job search experience for senior communications professionals in 2025 is tough. Applications go unanswered, interviews drag on, and many qualified people remain on the sidelines as companies look for… Read More »

The Future of PR: Melding AI Algorithms With Human Empathy

Advertising buys reach. Earned media builds trust. The first delivers speed and certainty; the second creates staying power, credibility, and resilience throughout a brand’s life cycle. But credibility doesn’t happen… Read More »

From Posts to Press: How Does Social Media Drive Earned Media?

Picture this: you’re in a leadership meeting, and out of nowhere the CEO pulls up a viral post he saw on LinkedIn that morning. “Why aren’t we doing this?” he… Read More »

Panel: How to uncover the hero behind every storytelling narrative

Every great story needs a hero. Sam Gamgee carries Frodo, mothers and fathers sacrifice for their children, and Captain America stands against Thanos’ army all by himself. Heroes come in… Read More »

Agility vs. a Deep Bench: How Do Small Agencies Compare Against Big Firms?

Which do clients prefer – big firms with deep benches and huge resources, or small agencies with experienced owners who can pivot on a dime? The answer is…it depends. On… Read More »

How to Win on LinkedIn — Even If the Algorithm Hates You

If you’ve spent time on LinkedIn lately, you’ve probably noticed the complaints. Engagement is down. The feed feels irrelevant. Posts that once took off now land with a thud. Here’s… Read More »

When Passion Helps – And Hurts – In PR

Passion and lived experience can be the secret sauce in public relations. The practitioner who believes in the mission of a brand or the power of a product will bring… Read More »

Karoline Leavitt & PR Week: Who Should Make the Industry’s Power List?

PR Week’s decision to include White House Press Secretary Karoline Leavitt on its 2025 Power List has ignited a heated debate in the communications field. The Power List is designed… Read More »

Partners in comms: Why PR needs marketing – and marketing needs PR

PR & Marketing

If 2025 has made anything clear, it’s that communication no longer lives in departments. It lives in outcomes. Yet many public relations professionals struggle to make the marketing handoffs while… Read More »

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