If 2025 has made anything clear, it’s that communication no longer lives in departments. It lives in outcomes. Yet many public relations professionals struggle to make the marketing handoffs while… Read More »
Communications professionals are messaging supercomputers. We help little-known brands blast through the social media noise, break into the 24/7 news cycle, and win accolades that make an impact. In short,… Read More »
Proven Media Solutions has recruited Mary Beth Giltner as Senior Writer. Giltner joins the company after nine years as Senior Acquisitions Editor at OSV, one of the world’s largest Catholic… Read More »
“We hit a home run.” In America, you don’t have to know how to swing a bat or throw a baseball to know what a home run is. It’s part… Read More »
As companies search for new ways to cut budgets and streamline workflows, middle management is taking fire. Nearly a third of all layoffs in recent years have been middle managers,… Read More »
Public relations professionals are celebrating recent news that Large Language Model (LLM) AI systems are supercharging the industry. After years of PR supposedly being mostly dead—since anyone can draft something… Read More »
Last month, Semafor’s Ben Smith reported that consumers’ reliance on AI for research, news, and entertainment has created more value for public relations professionals. The reason? Large language model AI systems… Read More »
This year, over $4 billion will be spent on lobbying in Washington and across dozens of states. And a lot of it will be wasted because advocates and activists will… Read More »
Potential brand crises have proliferated in recent years. Whereas once a company or nonprofit had to do something significant to hurt stakeholder trust and negatively impact the bottom line, now… Read More »
The first rule of communications is to avoid self-inflicted injuries…so why do so many communications industry owners, executives, and thought leaders bash their clients on LinkedIn? As reasonable as it… Read More »
