Public relations in 2025: Don’t confuse media for the medium
Where do you stand on the “new media vs traditional media” debate? Have podcasts and influencers replaced the old bulwarks of CNN and The New York Times? Or is the… Read More »
2025 will be a seller’s market for PR firms – and 4 other predictions for 2025
With a tough year behind us, the PR industry is ready to game plan for a brighter, more profitable, and more successful 2025. But we’re also dealing with a lot… Read More »
Winning in Washington: How PR can drive policy wins in 2025
Proven Media Solutions has published a paper that will help lobbyists engage stakeholders and influence Members of Congress in 2025. Authored by principal Dustin Siggins with key observations from five… Read More »
As your company grows, your brand story must grow with it
Fifty years ago, Microsoft was founded to provide software for the burgeoning personal computer industry. A decade later, it launched the first Windows platform, setting the stage to become one… Read More »
5 reasons traditional media is still a brand growth powerhouse
Have you heard the news? Traditional media is dead, say armchair pundits, professional prognosticators, and self-interested marketing gurus. And at first glance, they have a point: business leaders increasingly use… Read More »
The Wages of Business’s New Tax Messaging
Thirteen months from now, $4 trillion in tax increases will take place if Congress doesn’t renew the Tax Cuts & Jobs Act. The business world is ready, flexing its muscles in… Read More »
How to Use Your Old Story to Tell your New One
As America’s leading happiness researcher, Arther Brooks speaks to influential business leaders at international conferences, writes books with Oprah Winfrey, and publishes a weekly column at The Atlantic. It’s a long… Read More »
Turning Everyday Banking Into Marketing & Branding Gold
Local and regional banks parcel out billions of dollars in personal and business loans each year. It’s possibly the most basic thing they do, besides offering free checking and interest-generating… Read More »
Filling your gaps so that clients never notice
Proven Media Solutions was founded to help people get the exposure that their great ideas deserve. And over the last six years, we’ve discovered that the industry most in need… Read More »
How to reshape your content team in the era of AI
When ChatGPT burst onto the scene in November 2022, one message dominated them all: AI is here to stay, and if you don’t get on board fast, you are already… Read More »
