3 reasons market leaders like Elon Musk get free PR
With one decision and 11 words, Tesla founder Elon Musk may have changed the course of the Russia-Ukraine war. Musk announced on February 26 that his satellite network Starlink was… Read More »
Author Archives: Dustin Siggins
Eric Lander’s employee abuse also mistreated taxpayers
Allegations of abuse appear to be only the tip of the iceberg in the case of disgraced Biden administration official Eric Lander. According to Politico, the Office of Science and Technology Policy… Read More »
Blame consumers, not corporations, for cowardice about China
About a year ago, wrestling and Hollywood tough guy John Cena apologized for calling Taiwan a “country.” The actor who beats people up on-screen and kills them from time to time traded trash-talking for… Read More »
Russia and Ukraine Aren’t Fighting the Same PR War
On the first day of Russia’s invasion of Ukraine last month, a group of 13 soldiers became the symbol of Ukrainian resistance. Outnumbered and outgunned on tiny Snake Island, these… Read More »
The Olympics were China’s latest PR coup
One way to tell how powerful a country is by how it responds to critics. Despite genocide against the Uyghur Muslims, unleashing a worldwide pandemic, and cracking down on freedoms… Read More »
3 enterprises, 1 strategy: The principles of surround-sound marketing
If you’ve been to a movie theater in the last 40 years, you’ve experienced surround-sound marketing. Speakers dedicated to the bass, mid-range, and high-frequency sounds of the film’s music, dialogue,… Read More »
Are you letting someone else steal your narrative?
In January, General Motors CEO Mary Barra became chair of the board of The Business Roundtable, one of the most important business lobbying groups in Washington, D.C. Barra’s job is… Read More »
Are you letting others brag for you?
Fourteen years ago, Barack Obama wasn’t the first black U.S. President. He was a rookie U.S. Senator running an insurgent campaign for President against favorite Hillary Clinton. He’d climbed even… Read More »
Adalia Rose Williams: A girl who used social media to live
There may be no part of America that is hated more than social media. The Left says Facebook, Twitter, and the rest permit too much content, while the right points… Read More »
Communications was Peraton’s acquisition superhero in 2021
When Peraton secretly began plans to buy a piece of Northrup Grumman and another rival firm for $10.5 billion, Peraton Chief Communications & Engagement Officer Matt McQueen knew he had… Read More »
