Domino’s goes viral $3 at a time
Last month, Domino’s delivered a supreme serving of viral marketing. The company launched a new promotion: customers who tip their delivery driver will get a $3 coupon as a thank… Read More »
Tag Archives: pandemic
The Olympics were China’s latest PR coup
One way to tell how powerful a country is by how it responds to critics. Despite genocide against the Uyghur Muslims, unleashing a worldwide pandemic, and cracking down on freedoms… Read More »
“Don’t panic. Assess Risk. Seize Opportunity.”
Eleven months ago, Education Management Solutions (EMS) faced the same unprecedented challenge as millions of small businesses across the country: pandemic-induced, government-mandated shutdown. Pennsylvania Governor Tom Wolf had just issued… Read More »
Stop going for 100% of your target markets
Biederman’s is a legacy Plymouth, New Hampshire restaurant that has served college students, locals, and tourists for 47 years. It is a favorite hangout with the best sandwiches in town,… Read More »
Without delivery, marketing is just bad advertising
Boeing is one of the world’s largest companies. Governments and airlines in 150 countries use its planes and other products. It netted $12 billion in 2018 and employs 153,000 people.… Read More »
Don’t be lucky – be ready for chance
In 2018, Scientific American columnist Scott Kaufmanwrote that “luck and opportunity” are “underappreciated” when it comes to how people succeed in life. Citing a number of studies and simulations, Kaufman… Read More »
Client case study: How we’re helping to #KickCovid
Millions of Americans have felt helpless as the COVID-19 pandemic swept across the nation. New financial and mental health challenges were created by uncertainty, job losses, and social distancing, in… Read More »
Let’s get you press during the pandemic
Getting press during the COVID-19 pandemic has been tough. Media gatekeepers only want to hear about the pandemic, but media gatekeepers and readers are already flooded with COVID-related news, opinions,… Read More »