Why do you get up in the morning?
Right now, millions of parents are at dinner without their kids. They’ve spent the time and money to hire a babysitter who is getting paid to eat the parents’ food,… Read More »
Tag Archives: marketing
5 reasons to increase your marketing & branding budget in a recession
You wouldn’t shut off utilities to save money; why stop bringing in money? As America heads into a recession, stories abound about companies cutting budgets and operations. Historically, many businesses will… Read More »
Turning your commodity into a legend
“I know you’ve taken it in the teeth out there, but the first guy through the wall, he always gets bloody. Always….But really what it’s threatening is their livelihoods, it’s… Read More »
Media campaigns are a rocket, not a sniper shot
Last year, one of our clients hired us to build a media campaign rocket. They organized the press conference and speakers; we helped them find a location, reach out to… Read More »
More market share, better marketing: Why niches beat business buffets
Amazon Prime Video is in the basement of streaming companies. It has more movies and shows than any other streamers, but just 6% of consumers prefer it over the competition… Read More »
3 ways great press improves your marketing strategy
A niche for-profit and a national non-profit recently signed an agreement for a product which may change a key part of the American health care industry. The two organizations spent… Read More »
Privacy is changing online advertising
What is Facebook? The company tells us that it’s a social media platform where 2.7 billion people – from teenagers to octogenarians across the globe – commiserate, look at photos,… Read More »
Put your money where your brand is
Imagine establishing your ideal brand. Your potential and actual clients believe your value proposition, you stand out from the competition, and your marketing collateral is well-crafted and delivered through the… Read More »
