Want to win more budget in 2026? Learn to speak C-Suite
If there’s one thing every communications professional knows, it’s that we add a lot of value to the right people and organizations. And if there’s a second thing we all… Read More »
Tag Archives: marketing
CCOs are getting a seat at the C-suite table. This is how in-house PR teams should prepare.
AI is getting all the headlines. But something more fundamental is happening for in-house communications departments that may mean even more – and bigger – changes. What do you mean?… Read More »
Filling your gaps so that clients never notice
Proven Media Solutions was founded to help people get the exposure that their great ideas deserve. And over the last six years, we’ve discovered that the industry most in need… Read More »
WATCH: Dustin Siggins on 8 Words to Get in the Press
In a recent presentation to government contractor marketing leaders, Dustin Siggins explained how to make a great subject line that will break through the media noise and put people in… Read More »
Double Down on Branding in a Recession
Note: A version of this piece was originally published at Sales & Marketing Magazine in 2022. We are republishing it because of concerns we’ve heard about the economy tightening. As America… Read More »
Domino’s goes viral $3 at a time
Last month, Domino’s delivered a supreme serving of viral marketing. The company launched a new promotion: customers who tip their delivery driver will get a $3 coupon as a thank… Read More »
Customer service 101: Why we show how the sausage is made
One of the best ways to build a press strategy is to see it as another form of marketing. Media gatekeepers may not make financial purchases, but they are “buying”… Read More »
Press is good; surround-sound marketing & branding is better
“A big media placement is nice. But it’s not going to move the needle on its own.” That’s the advice of James Davis, who puts clients in everything from local… Read More »
How great press turns cold calls into warm handshakes
Industry conferences are some of the most valuable network-building opportunities. They’re also one of the hardest places to develop relationships because everyone has limited time to accomplish many goals. Most… Read More »
The Internet is business’ superpower. Are you using it wisely?
Unless you live under a rock, you’ve probably heard of the Malala Fund. It was founded shortly after teenager Malala Yousafzai was shot by the Taliban for seeking an education.… Read More »
