Customer service 101: Why we show how the sausage is made
One of the best ways to build a press strategy is to see it as another form of marketing. Media gatekeepers may not make financial purchases, but they are “buying”… Read More »
One of the best ways to build a press strategy is to see it as another form of marketing. Media gatekeepers may not make financial purchases, but they are “buying”… Read More »
“A big media placement is nice. But it’s not going to move the needle on its own.” That’s the advice of James Davis, who puts clients in everything from local… Read More »
Industry conferences are some of the most valuable network-building opportunities. They’re also one of the hardest places to develop relationships because everyone has limited time to accomplish many goals. Most… Read More »
Unless you live under a rock, you’ve probably heard of the Malala Fund. It was founded shortly after teenager Malala Yousafzai was shot by the Taliban for seeking an education.… Read More »
Right now, millions of parents are at dinner without their kids. They’ve spent the time and money to hire a babysitter who is getting paid to eat the parents’ food,… Read More »
You wouldn’t shut off utilities to save money; why stop bringing in money? As America heads into a recession, stories abound about companies cutting budgets and operations. Historically, many businesses will… Read More »
“I know you’ve taken it in the teeth out there, but the first guy through the wall, he always gets bloody. Always….But really what it’s threatening is their livelihoods, it’s… Read More »
Last year, one of our clients hired us to build a media campaign rocket. They organized the press conference and speakers; we helped them find a location, reach out to… Read More »
Amazon Prime Video is in the basement of streaming companies. It has more movies and shows than any other streamers, but just 6% of consumers prefer it over the competition… Read More »
A niche for-profit and a national non-profit recently signed an agreement for a product which may change a key part of the American health care industry. The two organizations spent… Read More »