In the digital advertising age, press coverage continues to be a valuable tool for businesses and brands. However, it must be done the right way.
In a new article for Home Business Magazine, our founder highlighted the importance of using media coverage to maximize the impact of your message. Marketers continue to emphasize social media advertising because the metrics do show that the digital realm is where target audiences consume their information. However, it is traditional media coverage, whether a quote in an article or appearance on a television article, that provides more robust content for social media purposes.
Proven Media Solutions sees a two-way street in the relationship between the press coverage and social media strategy, because both sides enhance the other’s value. Conversely, social media is also a tool that can create the messaging that earns coverage from the traditional media.
At the end of the day, a company’s press and social media strategies should be oriented for the long-term – consistently working in concert to build brand awareness and protection.
Read the full article here.