Case Study: Pet Industry Joint Advisory Council (PIJAC)

Proven Media Solutions was founded because Dustin wanted to take his success at the Pet Industry Joint Advisory Council (PIJAC) and bring it to potential clients. As the first Director of Communications for PIJAC, Dustin grew placements by 600 percent in his first year for a total of 1,240 placements.

Placements included three New York Times quotes, two Washington Post op-eds, and op-eds in The Hill and USA TODAY. Regional op-eds and interviews in outlets such as The Sacramento Bee, The Boston Globe, and regional television and NPR stations were also secured.

Dustin also developed new relationships with industry publications and deepened existing relationships to gain industry support for PIJAC’s key legislative objectives Hawaii, California, Massachusetts, New Jersey, Nevada, and other states.