Interviews & Insights: What Makes Business Success?

July 14, 2019

In an article for Home Business Magazine, Proven Media Solutions founder Dustin Siggins pulled together thoughts on developing strategy and avoiding mistakes from business leaders across various fields. The comments provide valuable insights for veteran entrepreneurs and those just starting up alike.

Some of the advice given is critical for all businesses to understand. For example, seeking out legal counsel early in the growth of a business and having adequate liability insurance protection can be the difference in a start-up’s failure or success. Also, a company’s website has to be built as a tool for business, representing who you are and driving sales, not just another box to be checked off.

Those are the objective necessities for running a small business. Some subjective ones – which are tailored to each company’s needs – include the right mindset, message discipline to convey your narrative to your target market, and identifying the right target markets.

Read the full article here.

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