America’s political opinions just got a little bit better
Getting clients into the press just got a lot harder. Gannett, USA TODAY’s parent company and the owner of 250 regional and local newspapers around the country, just announced it… Read More »
Eight important words to get you in the press
“[The] subject line is everything. Without a good one, you’re dead.” These words were sent to us by Ryan Grim, Washington, D.C. Bureau Chief for The Intercept, three years ago.… Read More »
It’s no accident: What China can teach us about becoming a market leader
The 2022 Olympics made one thing clear: China isn’t scared of anyone. The nation hosted thousands of athletes and was given billions of dollars in free media exposure despite genocide… Read More »
3 reasons market leaders like Elon Musk get free PR
With one decision and 11 words, Tesla founder Elon Musk may have changed the course of the Russia-Ukraine war. Musk announced on February 26 that his satellite network Starlink was… Read More »
Eric Lander’s employee abuse also mistreated taxpayers
Allegations of abuse appear to be only the tip of the iceberg in the case of disgraced Biden administration official Eric Lander. According to Politico, the Office of Science and Technology Policy… Read More »
Russia and Ukraine Aren’t Fighting the Same PR War
On the first day of Russia’s invasion of Ukraine last month, a group of 13 soldiers became the symbol of Ukrainian resistance. Outnumbered and outgunned on tiny Snake Island, these… Read More »
The Olympics were China’s latest PR coup
One way to tell how powerful a country is by how it responds to critics. Despite genocide against the Uyghur Muslims, unleashing a worldwide pandemic, and cracking down on freedoms… Read More »
Are you letting someone else steal your narrative?
In January, General Motors CEO Mary Barra became chair of the board of The Business Roundtable, one of the most important business lobbying groups in Washington, D.C. Barra’s job is… Read More »
Adalia Rose Williams: A girl who used social media to live
There may be no part of America that is hated more than social media. The Left says Facebook, Twitter, and the rest permit too much content, while the right points… Read More »
4 steps to inspire others to brag for you
In an era when businesses aren’t sure how to prove value to customers, two of America’s biggest corporations hit a PR home run by having the media do the work… Read More »
