Good Communicators Will Thrive in the AI Era
Communicators, listen up: It’s time to stop freaking out about whether AI will replace us. The better question is this: What work becomes more valuable when everyone has access to… Read More »
Leading the C-Suite Requires Knowing How They Speak
Communicators have spent years talking about earning “a seat at the table” where the executives hang out. But that’s the wrong goal. The real goal is becoming someone the C-suite… Read More »
Driving better outcomes: The skills needed for PR success
PR professionals are great communicators, storytellers, and strategists. But clients don’t want to read an impressive résumé; they need to see results. That means all our expertise is meaningless unless… Read More »
Social Media Is Loud. That Doesn’t Make It Smart.
Visibility is not the same thing as influence. But on social media, they can start to look very similar. Platforms like LinkedIn provide measurable metrics for success, giving teams something… Read More »
What Do Reporters Really Want? Sending Perfect Pitches to Land Tier-1 Trades
With journalists busier than ever and under more pressure than they ought to be, it’s important that PR professionals make the best pitches possible. So instead of adding another guess-based… Read More »
