Fall Report: State of the Comms Job Market
For the first time in years, the communications job market is hot…for employees. That’s not our opinion. It’s the takeaway from a business economist and two of the communications industry’s… Read More »
Journalists get 400 pitches a day. Make yours the one they click.
If you want a placement that makes an impact on diverse audiences, you can hardly do better than securing quality media coverage. But journalists are flooded with pitches every day.… Read More »
The Crisis Will Find You. Meet It with Your Dukes Up.
When CEOs think about crisis communications, they often picture the moment everything goes wrong: the product recall, the executive scandal, the bad earnings report. And if picturing a catastrophe is… Read More »
Good Communicators Will Thrive in the AI Era
Communicators, listen up: It’s time to stop freaking out about whether AI will replace us. The better question is this: What work becomes more valuable when everyone has access to… Read More »
Leading the C-Suite Requires Knowing How They Speak
Communicators have spent years talking about earning “a seat at the table” where the executives hang out. But that’s the wrong goal. The real goal is becoming someone the C-suite… Read More »
Driving better outcomes: The skills needed for PR success
PR professionals are great communicators, storytellers, and strategists. But clients don’t want to read an impressive résumé; they need to see results. That means all our expertise is meaningless unless… Read More »
Social Media Is Loud. That Doesn’t Make It Smart.
Visibility is not the same thing as influence. But on social media, they can start to look very similar. Platforms like LinkedIn provide measurable metrics for success, giving teams something… Read More »
What Do Reporters Really Want? Sending Perfect Pitches to Land Tier-1 Trades
With journalists busier than ever and under more pressure than they ought to be, it’s important that PR professionals make the best pitches possible. So instead of adding another guess-based… Read More »
