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Thought Leadership - Blog

The three “T’s” to getting press that drives sales

Northern Virginia Chamber of Commerce members run the gamut of size, industry, and revenue. Some are one-person operations grossing a quarter-million annually; others employ thousands of people and earn millions… Read More »

Better branding, more profit: Convert your service buffet into niche offerings

The last time you were at a restaurant, how long did you have to look at the menu to understand your options? How confident were you that the longer the… Read More »

Team-building principles: Our Forbes case study

A year ago, Tony Piloseno was just another college student without a job. He’d been fired from Sherwin-Williams and was mixing paint for 1.6 million TikTok followers. Just a few… Read More »

3 steps to eliminate debt and invest in growth

Townsend Wentz is a chef and the owner of five restaurants. He launched his business with $1.5 million which came from equity in his house, his daughter’s college fund, and… Read More »

Privacy is changing online advertising

What is Facebook? The company tells us that it’s a social media platform where 2.7 billion people – from teenagers to octogenarians across the globe – commiserate, look at photos,… Read More »

Seek underserved markets to grow unseen

Obsidian Business Planning Solutions is the small business owner’s answer to, “How do I prepare to sell my company?” Unlike most firms involved with the mergers, acquisitions, and sales of… Read More »

3 steps to build a digital brand that drives sales

Identifying a target market has never been easier. Digital tools can find a single potential buyer with the accuracy of a smart missile. But getting that person to actually spend… Read More »

3 steps to uncover your brand’s hidden value

The Kabari Wellness Institute's gym brings significant brand value to its other offerings.

Dr. Kingsley Kabari is the man with the business plan. In 2014, he opened a chiropractic and niche muscle activation company. Two years ago, he moved operations to a larger… Read More »

Be ready for the new pitfalls of business branding

Running a business in 2021 is risky. In addition to the effects of the pandemic and government lockdowns, you have the new, unforgiving pitfalls of branding. Those pitfalls include: The… Read More »

Use narrow niches to blow through growth ceilings

Gordon Bernhardt started Bernhardt Wealth Management 26 years ago as a solo operator. Today, the company has 10 staff and has changed its business model twice to push through ceilings… Read More »

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