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Thought Leadership - Blog

Prosecuting government fraud isn’t enough. Here’s how to stop it.

Congress recently funded the federal government to the end of the fiscal year. For government contractors, ending the political impasse means that more public services will be fulfilled. For taxpayers,… Read More »

Amazon Is Leaving 5-Star Streamers to the Competition … and Taking Everyone Else

Amazon’s recent $8.5 billion purchase of MGM Studios set off speculation about the company’s long-term strategy for Amazon Prime. Is Amazon trying to beat Netflix and the other giants in… Read More »

Blame consumers, not corporations, for cowardice about China

About a year ago, wrestling and Hollywood tough guy John Cena apologized for calling Taiwan a “country.” The actor who beats people up on-screen and kills them from time to time traded trash-talking for… Read More »

Customers came first: Walmart’s and Target’s PR home run

In an era when businesses are on the ropes with supplies, prices, and customer loyalty, two of America’s biggest corporations just hit a PR home run by putting customers first.… Read More »

How putting customers first won Walmart & Target great PR

When investors say jump, many companies ask, how high? But Krista Walls, a mother of two who shops for family, friends and charities at Target and Walmart, is grateful for… Read More »

How the right media coverage improves sales and increases profits

Marie Miller began performing at age 12, playing local music gigs in Virginia’s Shenandoah Valley. She told Zenger News that having hundreds of people watch she and her sister on… Read More »

The three “T’s” to getting press that drives sales

Northern Virginia Chamber of Commerce members run the gamut of size, industry, and revenue. Some are one-person operations grossing a quarter-million annually; others employ thousands of people and earn millions… Read More »

Better branding, more profit: Convert your service buffet into niche offerings

The last time you were at a restaurant, how long did you have to look at the menu to understand your options? How confident were you that the longer the… Read More »

Team-building principles: Our Forbes case study

A year ago, Tony Piloseno was just another college student without a job. He’d been fired from Sherwin-Williams and was mixing paint for 1.6 million TikTok followers. Just a few… Read More »

3 steps to eliminate debt and invest in growth

Townsend Wentz is a chef and the owner of five restaurants. He launched his business with $1.5 million which came from equity in his house, his daughter’s college fund, and… Read More »

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