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Thought Leadership - Blog

March Madness is a full-court press of viral marketing and branding

How did your March Madness bracket turn out this year? Chances are it busted on Day One, along with 99.99% of the submissions on ESPN’s online platform. But you didn’t have… Read More »

WATCH: Be prepared for attacks in the social media era

Social media has opened every person and organization up to attacks – unfair and otherwise. In a recent interview, Proven Media Solutions founder Dustin Siggins laid out a five-part strategy… Read More »

Beyond handshakes & photo-ops: Make lobbying fly-in days matter more

It’s that time of year. Associations and nonprofits are flying members into Washington to make their case to Members of Congress and their staffs to make laws, repeal laws, add… Read More »

Five Guys didn’t go viral last month. That’s the point

Did you know that the Five Guys burger chain was criticized last month for an expensive receipt? If you missed it, it’s okay. Social media users condemned the “news” that… Read More »

AI will give you commodity content. Now make it valuable

AI has made many people’s jobs easier, faster, and more productive. Applications like ChatGPT have improved knowledge professionals’ quality of work by a whopping 40%, according to the Harvard Business… Read More »

5 ways to leverage media coverage to grow your business

This interview with Proven Media Solutions founder Dustin Siggins was originally published by Authority Magazine. Thank you for joining us for this series! Before we dive in, can you tell… Read More »

Breaking Through The Noise – Thought Leadership in The Era of AI

Grandfather Reading to Child

Everyone knows that the media world has changed. Grandpa’s local paper is probably gone, and three TV stations have become 300 (at least). And on the other extreme, people under… Read More »

Put the human team above your partisan “team”

This piece was originally published on June 21, 2023 by the Pittsburgh Post-Gazette. The Department of Justice indictment of former president Donald Trump has dominated headlines, social media, and the… Read More »

1 media placement, 4 target audiences (at least)

Imagine you’re a Vice President of Communications. Your company has just received top-level industry awards for product capabilities, customer service, and employee experience. You need to get the word out… Read More »

Post-Mortem Praise for The Messenger

One hundred years ago, Teddy Roosevelt said that it was not the critic who counts, but rather those who strive, err, and “fail while daring greatly.” Roosevelt’s words came to… Read More »

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