As America’s leading happiness researcher, Arther Brooks speaks to influential business leaders at international conferences, writes books with Oprah Winfrey, and publishes a weekly column at The Atlantic. It’s a long… Read More »
Local and regional banks parcel out billions of dollars in personal and business loans each year. It’s possibly the most basic thing they do, besides offering free checking and interest-generating… Read More »
Proven Media Solutions was founded to help people get the exposure that their great ideas deserve. And over the last six years, we’ve discovered that the industry most in need… Read More »
When ChatGPT burst onto the scene in November 2022, one message dominated them all: AI is here to stay, and if you don’t get on board fast, you are already… Read More »
Years of recession fears have kept many companies from expanding too deeply into marketing and branding. This has forced in-house communications teams to create more value with slimmer teams and… Read More »
Starbucks’ announcement of Brian Niccol as its new CEO drove all the positive energy you’d expect from a high-profile hire at a global brand. It wasn’t just the headlines; company stock jumped… Read More »
Most people think that PR is just spin. This often includes prospects who genuinely believe that what they offer improves the human condition – no spin needed. In this video,… Read More »
Have you ever sent a pitch with a typo or the wrong person’s name in it? Embarrassing, sure. And you probably forgot about it by lunch. But I bet you’ve… Read More »
In a recent presentation to government contractor marketing leaders, Dustin Siggins explained how to make a great subject line that will break through the media noise and put people in… Read More »
Govcon firms know that the next few days will set the tone for their next 12 to 36 months of business. That’s because it’s the time of year when contracts… Read More »
