In 2018, Scientific American columnist Scott Kaufmanwrote that “luck and opportunity” are “underappreciated” when it comes to how people succeed in life. Citing a number of studies and simulations, Kaufman… Read More »
In 1968, Dick Fosbury set the Olympic record for the high jump at the Mexico City Olympic Games. It was the first time most of the world had seen someone… Read More »
Millions of Americans have felt helpless as the COVID-19 pandemic swept across the nation. New financial and mental health challenges were created by uncertainty, job losses, and social distancing, in… Read More »
Last week, we described how we use ethics and metrics to serve clients. Today, we’ll explain three steps that will allow you to quickly and effectively assess whether a PR… Read More »
Raise your hand if a PR firm has taken advantage of you. Perhaps they promised enormous social media growth or that you’d get into The Washington Post. Thousands of dollars… Read More »
With the 2020 NFL season in flux, Proven Media Solutions CEO Dustin Siggins and revenue strategist Susan Trivers went back to February and the last NFL game played — Super… Read More »
Do you know what Costco, CVS, and Netflix have in common? Consumers trust them more today than before the COVID-19 pandemic. According to an Axios survey of over 34,000 Americans,… Read More »
Yesterday, we told you about the new studies which show that nearly 1 in 5 people will visit your website after seeing you in the press, and that getting in the press drives… Read More »
Two new studies show that getting in the press drives consumers’ choices to either enter your sales funnel or leave it altogether. The first study is Edelman’s Brand Trust In… Read More »
Social media has turned the business world upside down. Companies and executives are expected to opine on controversy instead of simply providing products or services. We can help you make… Read More »
