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Thought Leadership - Blog

Which is more important: 7 jurors or 12 billion TikTok hashtags?

If you’re on trial, which matters more: public opinion, or the opinions of the jurors in the courtroom? Actress Amber Heard, who is being sued for $50 million by ex-husband… Read More »

When Tragedy Strikes, Who Is to Blame: Management or Staff?

The patient went into a deadly anaphylactic shock. The nurse did exactly as she was instructed and followed every safety protocol. I know. I trained her. The medical community is under… Read More »

Prosecuting government fraud isn’t enough. Here’s how to stop it.

Congress recently funded the federal government to the end of the fiscal year. For government contractors, ending the political impasse means that more public services will be fulfilled. For taxpayers,… Read More »

More market share, better marketing: Why niches beat business buffets

Amazon Prime Video is in the basement of streaming companies. It has more movies and shows than any other streamers, but just 6% of consumers prefer it over the competition… Read More »

Amazon Is Leaving 5-Star Streamers to the Competition … and Taking Everyone Else

Amazon’s recent $8.5 billion purchase of MGM Studios set off speculation about the company’s long-term strategy for Amazon Prime. Is Amazon trying to beat Netflix and the other giants in… Read More »

It’s no accident: What China can teach us about becoming a market leader

The 2022 Olympics made one thing clear: China isn’t scared of anyone. The nation hosted thousands of athletes and was given billions of dollars in free media exposure despite genocide… Read More »

3 reasons market leaders like Elon Musk get free PR

With one decision and 11 words, Tesla founder Elon Musk may have changed the course of the Russia-Ukraine war. Musk announced on February 26 that his satellite network Starlink was… Read More »

Eric Lander’s employee abuse also mistreated taxpayers

Allegations of abuse appear to be only the tip of the iceberg in the case of disgraced Biden administration official Eric Lander. According to Politico, the Office of Science and Technology Policy… Read More »

Blame consumers, not corporations, for cowardice about China

About a year ago, wrestling and Hollywood tough guy John Cena apologized for calling Taiwan a “country.” The actor who beats people up on-screen and kills them from time to time traded trash-talking for… Read More »

Russia and Ukraine Aren’t Fighting the Same PR War

On the first day of Russia’s invasion of Ukraine last month, a group of 13 soldiers became the symbol of Ukrainian resistance. Outnumbered and outgunned on tiny Snake Island, these… Read More »

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