For decades, it was good to be a technology start-up. Growth was spectacular, investor money was readily available, and even the pandemic couldn’t slow growth – tech firms outperformed the… Read More »
“I get hundreds of pitches weekly from publicists. And the vast majority of them won’t get read because they are outside of my coverage area or not a good fit… Read More »
Since FTX’s collapse, millions of words have been written and spoken about business practices, financial regulations, corporate responsibility, and prison time. Everyone and everything connected to FTX is being dragged… Read More »
At the end of January, Lyles Carr received a nice piece of press. A senior vice president at McCormick Group, a national executive search firm based in the DC metro… Read More »
Marketing and branding are the lifeblood of a company. They are how you reach prospects to help them see your value. Without them, you don’t have sales; and without sales,… Read More »
“A big media placement is nice. But it’s not going to move the needle on its own.” That’s the advice of James Davis, who puts clients in everything from local… Read More »
Industry conferences are some of the most valuable network-building opportunities. They’re also one of the hardest places to develop relationships because everyone has limited time to accomplish many goals. Most… Read More »
“Perfectly executed … one of the greatest social-media campaigns I’ve ever seen.” That’s how one prominent talent manager described the announcement of Fyre Festival on December 12, 2016. With millions… Read More »
Unless you live under a rock, you’ve probably heard of the Malala Fund. It was founded shortly after teenager Malala Yousafzai was shot by the Taliban for seeking an education.… Read More »
We’ve put a lot of clients in the press over the last few years. They’ve sought diverse metrics of success. Some simply want more press; some are targeting specific types of press. Still… Read More »
