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Thought Leadership - Blog

WATCH: Proven Media Solutions’ Dustin Siggins on surviving shark attacks

We care a lot about shark attacks. These are the major threats to your business’ reputation. Our founder Dustin Siggins recently told PR Podcast host Jody Fisher how to prepare… Read More »

Baltimore Sun op-ed: Employers don’t care about “elite” education

This piece was originally published by Dustin Siggins at The Baltimore Sun on August 23, 2023. Over the next few weeks, hundreds of thousands of District, Maryland and Virginia high school… Read More »

USA TODAY op-ed: Avoid student loans by focusing on career outcomes

This piece was originally published by Dustin Siggins at USA TODAY on August 22, 2023. An emerging scandal involving accusations that many of the nation’s elite universities conspired to keep financial… Read More »

Sales & Media Use the Same Strategy for Success

Every day, your sales team interacts with one or more decision-makers, influencers and gatekeepers who will decide if your product or service gets in the hands of hundreds, thousands or… Read More »

Fyre Festival 2 is why there’s no “slow season” in marketing & branding

Billy McFarland may not be human. Rising like a felonious Phoenix from the ashes of Fyre Festival and 2.5 years in jail for fraud, he’s not letting failure or prison… Read More »

Employers agree: What you do matters more than college “prestige”

An emerging scandal involving accusations that many of the nation’s elite universities conspired to keep financial aid packages artificially low seems like a steel door slamming in the face of middle America.… Read More »

Chance favors the prepared: How changing 1 digit created a viral story

In an era when bombast and insults seem to reign, one “boring” U.S. governor received international media attention with the flick of a pen and the savvy to know when… Read More »

Case study: What to do when the news cycle goes south

Imagine spending months preparing for a major media campaign. Dozens or hundreds of hours, a lot of money, and other resources have been sunk into getting exposure for your message.… Read More »

Wrap your boring data in a storytelling sandwich

Human beings love stories. Given the choice of important numbers or someone’s personal journey, most of us take the latter every time. But numbers and data are also the heart… Read More »

Don’t Let Anyone Hijack Your Narrative

“Get the [heck] out of my face when I’m working….” That’s what CBS Miami sporters reporter Samantha Rivera told the world after she now-famously stiff-armed a sports fan who tried… Read More »

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