Are you prepared for a trust disaster?
In the social media era, potential trust crises are a constant threat for every business and non-profit. A simple error or misstep can blow up into bad press and unfair… Read More »
More growth, less risk: Put customers ahead of politics
Real customers care about quality, price, and service For years, corporate America has been swayed by the push and pull of partisan politics. Major decisions have been made in response… Read More »
5 reasons to increase your marketing & branding budget in a recession
You wouldn’t shut off utilities to save money; why stop bringing in money? As America heads into a recession, stories abound about companies cutting budgets and operations. Historically, many businesses will… Read More »
Turning your commodity into a legend
“I know you’ve taken it in the teeth out there, but the first guy through the wall, he always gets bloody. Always….But really what it’s threatening is their livelihoods, it’s… Read More »
Make the competition’s trust crisis your opportunity
Facebook has been an indispensable tool for businesses, non-profits and political campaigns for almost a decade. The company made $115 billion from ad revenue last year, much of which came… Read More »
Media campaigns are a rocket, not a sniper shot
Last year, one of our clients hired us to build a media campaign rocket. They organized the press conference and speakers; we helped them find a location, reach out to… Read More »
Operational definitions: What are op-eds and articles?
Did you ever violate the UCMJ while conducting an AAR about OpSec? The military is famous for its bewildering acronyms. Indecipherable to outsiders, they create enormous time efficiencies during briefings,… Read More »
Right on the Money: Turning lists into media & marketing opportunities
Did you ever put something out into the world that got no attention and felt like a waste? In May, Money.com (formerly Money Magazine) provided a blueprint for turning almost… Read More »
Business is the ambassador to politics
The business community is at the center of a perfect storm. And it’s not a good one. There are politicians scapegoating entire industries for America’s challenges, while keyboard warriors gin up… Read More »
The Supreme Court is a victim of partisanship and bad PR
The Supreme Court’s reputation with the public is in tatters. Fewer than one in three Americans think the institution is doing a good job, putting the court just above the… Read More »
