Can your company survive a shark attack?
Last summer, two people were injured in shark attacks on New York beaches. Nothing could be scarier for beachgoers – or officials, who suddenly had a crisis on their hands.… Read More »
Author Archives: Dustin Siggins
Why Anheuser-Busch’s CEO’s gender identity response was the worst of all options
Sometimes, the best communication is silence. Someone should tell Anheuser-Busch CEO Brendan Whitworth. His statement in response to the company’s entrance into the gender identity cultural debate was bland, accomplished… Read More »
Customer service 101: Why we show how the sausage is made
One of the best ways to build a press strategy is to see it as another form of marketing. Media gatekeepers may not make financial purchases, but they are “buying”… Read More »
Why media connections matter less than you think
One question we hear a lot is: “Who do you know in my industry?” It’s an important question, because what people are really asking is, “Can you actually get my/our… Read More »
How tech start-ups’ financials drive successful stakeholder communications
For decades, it was good to be a technology start-up. Growth was spectacular, investor money was readily available, and even the pandemic couldn’t slow growth – tech firms outperformed the… Read More »
Hijacking the News Cycle: Be Fearlessly Opportunistic and Exceptionally Relevant
“I get hundreds of pitches weekly from publicists. And the vast majority of them won’t get read because they are outside of my coverage area or not a good fit… Read More »
What ethical obligations do PR firms owe consumers?
Since FTX’s collapse, millions of words have been written and spoken about business practices, financial regulations, corporate responsibility, and prison time. Everyone and everything connected to FTX is being dragged… Read More »
3 steps to controlling how your message appears in the press
At the end of January, Lyles Carr received a nice piece of press. A senior vice president at McCormick Group, a national executive search firm based in the DC metro… Read More »
Blow by compliance while the competition dithers
Marketing and branding are the lifeblood of a company. They are how you reach prospects to help them see your value. Without them, you don’t have sales; and without sales,… Read More »
Press is good; surround-sound marketing & branding is better
“A big media placement is nice. But it’s not going to move the needle on its own.” That’s the advice of James Davis, who puts clients in everything from local… Read More »
