Case study: What to do when the news cycle goes south
Imagine spending months preparing for a major media campaign. Dozens or hundreds of hours, a lot of money, and other resources have been sunk into getting exposure for your message.… Read More »
Author Archives: Dustin Siggins
Wrap your boring data in a storytelling sandwich
Human beings love stories. Given the choice of important numbers or someone’s personal journey, most of us take the latter every time. But numbers and data are also the heart… Read More »
Don’t Let Anyone Hijack Your Narrative
“Get the [heck] out of my face when I’m working….” That’s what CBS Miami sporters reporter Samantha Rivera told the world after she now-famously stiff-armed a sports fan who tried… Read More »
China Has Become the World’s Indispensable Nation
This week’s China visit by U.S. Secretary of State Antony Blinken is being portrayed as a conversation between top leaders of world powers. It’s diplomatic warfare at its finest, with… Read More »
How to communicate data breaches to stakeholders
Massachusetts Air National Guardsman Jack Teixiera’s arrest for leaking Pentagon data has made headlines for weeks. He is a classic example of the “insider threat” who maliciously and intentionally takes… Read More »
How to communicate “bad” news the right way
California’s largest homeowner insurance provider is saying goodbye, citing wildfires, skyrocketing construction costs, and other issues protecting itself from financial losses in the state. State Farm’s decision to no longer… Read More »
Silicon Valley’s broken social responsibility promise
When federal regulators took over Silicon Valley Bank’s assets on March 10, the financial world breathed a sigh of relief. Quick actions had averted a devastating bank run, and taxpayers were funding all… Read More »
Which do you prefer – death or public speaking?
Imagine your business is opening a new office, launching a new product, or celebrating a new acquisition. You’ve invited investors, colleagues, and community leaders to the ribbon-cutting ceremony. Cameras are… Read More »
How to use silence before and during a brand crisis
Silence is one of the most effective PR strategies. Contrary to what we hear on social media, today’s MAJOR, LIFE-CHANGING controversy is often tomorrow’s distant memory. Anheuser-Busch, for example, would… Read More »
Can your company survive a shark attack?
Last summer, two people were injured in shark attacks on New York beaches. Nothing could be scarier for beachgoers – or officials, who suddenly had a crisis on their hands.… Read More »
