How to recover when you botch a media pitch
Have you ever sent a pitch with a typo or the wrong person’s name in it? Embarrassing, sure. And you probably forgot about it by lunch. But I bet you’ve… Read More »
Author Archives: Dustin Siggins
WATCH: Dustin Siggins on 8 Words to Get in the Press
In a recent presentation to government contractor marketing leaders, Dustin Siggins explained how to make a great subject line that will break through the media noise and put people in… Read More »
Turning what you do into marketing & branding gold
Govcon firms know that the next few days will set the tone for their next 12 to 36 months of business. That’s because it’s the time of year when contracts… Read More »
A hat trick: combining the power of earned, paid, & owned media
When you turn on the TV, are you watching a “TV” show – or are you clicking straight to the YouTube “app” on your smart television for a rerun or… Read More »
The C-3PO effect: Why AI always needs the human touch
Stop us if you’ve this one: AI is going to replace human beings. For some, that’s an exciting future of better outcomes for a lower price. For others, it’s a… Read More »
What to do when someone else’s mistake creates your crisis
Most business executives and communications leads know the crisis comms drill: the company or someone in it is accused of doing something bad, you either go silent or you get… Read More »
How to Squeeze All the Juice Out of Your Media Lemon
Press is good; surround-sound marketing and branding is better. “A big media placement is nice. But it’s not going to move the needle on its own,” says James Davis, who… Read More »
Double Down on Branding in a Recession
Note: A version of this piece was originally published at Sales & Marketing Magazine in 2022. We are republishing it because of concerns we’ve heard about the economy tightening. As America… Read More »
Success Magazine interview: Brand-building for entrepreneurs
The era of social media and digital marketing means that businesses must be more brand-conscious than ever before. One perceived miscue can become a bad Yelp review or a viral… Read More »
Domino’s goes viral $3 at a time
Last month, Domino’s delivered a supreme serving of viral marketing. The company launched a new promotion: customers who tip their delivery driver will get a $3 coupon as a thank… Read More »
