How are you overcoming media bias?
Did you know that media bias can stop you from getting in the press? No, we don’t mean the bias at Fox, CNN, and The New York Times. That’s related… Read More »
Author Archives: Dustin Siggins
Cancel culture is coming. Is your communications team ready?
Imagine your company has a major announcement in the works. Your entire team has invested months into launching a new product, finalizing a partnership, or opening a new location. Everything… Read More »
Don’t let someone else drive your narrative into a ditch
Did you know that Los Angeles County lifeguards saved 25 people per day from drowning in 2021, supported firefighters battling California’s wildfires, and helped with COVID-19 response efforts? That’s the… Read More »
Will your customers’ loyalty survive heartbreak?
I got my heart broken in July. For years, my family has primarily grocery shopped at Costco, with regular small trips to a local Giant subsidiary and Aldi. When inflation… Read More »
Are you prepared for a trust disaster?
In the social media era, potential trust crises are a constant threat for every business and non-profit. A simple error or misstep can blow up into bad press and unfair… Read More »
More growth, less risk: Put customers ahead of politics
Real customers care about quality, price, and service For years, corporate America has been swayed by the push and pull of partisan politics. Major decisions have been made in response… Read More »
5 reasons to increase your marketing & branding budget in a recession
You wouldn’t shut off utilities to save money; why stop bringing in money? As America heads into a recession, stories abound about companies cutting budgets and operations. Historically, many businesses will… Read More »
Turning your commodity into a legend
“I know you’ve taken it in the teeth out there, but the first guy through the wall, he always gets bloody. Always….But really what it’s threatening is their livelihoods, it’s… Read More »
Make the competition’s trust crisis your opportunity
Facebook has been an indispensable tool for businesses, non-profits and political campaigns for almost a decade. The company made $115 billion from ad revenue last year, much of which came… Read More »
Media campaigns are a rocket, not a sniper shot
Last year, one of our clients hired us to build a media campaign rocket. They organized the press conference and speakers; we helped them find a location, reach out to… Read More »
