5 top tools to get in the press
No industry relies on just one tool. From the military and mechanics to salespeople and financial advisors, circumstances and client needs dictate which tools and procedures are appropriate for the… Read More »
Tag Archives: press release
Don’t waste money on earned media impressions
Fifty years ago, there was no way to measure how many people read your press release, op-ed, or article quote. PR and media practitioners therefore developed a metric called impressions,… Read More »
The power of a press release
You may have heard this before: social media is king. Nothing reaches your audiences faster, and the press release is simply too old-fashioned to work. This popular notion is very… Read More »