Don’t waste money on earned media impressions
Fifty years ago, there was no way to measure how many people read your press release, op-ed, or article quote. PR and media practitioners therefore developed a metric called impressions,… Read More »
Tag Archives: press release
The power of a press release
You may have heard this before: social media is king. Nothing reaches your audiences faster, and the press release is simply too old-fashioned to work. This popular notion is very… Read More »