The One Client Most PR Pros Have Been Ignoring
PR professionals are among the most skilled communicators in the world. They know how to craft a message, find the right platform, target the right audience, and turn a subject-matter… Read More »
Tag Archives: networking
Your time is too valuable to be spent networking
Every successful company has a network – of clients, referral partners, contractors, vendors, staff, and/or investors. However, successful company executives don’t waste time networking – rubbing every elbow possible at… Read More »
Start making great alliances today
Creating valuable alliances is difficult. Influential people have a lot of burdens on their time, and just getting in front of them can seem like a fool’s errand. This is… Read More »
Put your money where your brand is
Imagine establishing your ideal brand. Your potential and actual clients believe your value proposition, you stand out from the competition, and your marketing collateral is well-crafted and delivered through the… Read More »
Your brand pivots on these three things
Branding is one of the toughest battles in business. It incorporates your identity in the marketplace – what you say you do, what you actually do, and how you are… Read More »
Networking is about farming, not quick kills
Networking is among the most popular of small business tools. Done right, it is a powerful tool for accomplishing goals. Done wrong, it can cost a CEO $100,000 per year…at… Read More »
