The PR Playbook: Less Talk, More Touchdowns
“We hit a home run.” In America, you don’t have to know how to swing a bat or throw a baseball to know what a home run is. It’s part… Read More »
Tag Archives: media relations
PR in 2025: LLMs, narrow narratives, and savvy storytelling
Public relations professionals are celebrating recent news that Large Language Model (LLM) AI systems are supercharging the industry. After years of PR supposedly being mostly dead—since anyone can draft something… Read More »
Winning in Washington (and in the States): When Lobbying Needs Public Relations
This year, over $4 billion will be spent on lobbying in Washington and across dozens of states. And a lot of it will be wasted because advocates and activists will… Read More »
5 top tools to get in the press
No industry relies on just one tool. From the military and mechanics to salespeople and financial advisors, circumstances and client needs dictate which tools and procedures are appropriate for the… Read More »
How are you overcoming media bias?
Did you know that media bias can stop you from getting in the press? No, we don’t mean the bias at Fox, CNN, and The New York Times. That’s related… Read More »
Would you settle for a 25% success rate?
Did you know that hitting singles 43% of the time would make you Major League Baseball’s most successful hitter, and that Washington Nationals fans bought tickets to watch their team… Read More »
