Pitching Across the Media Spectrum in a Polarized Era
Many comms pros quietly dread pitching partisan media outlets. On a recent episode of Cracking the Comms Code, we explored this thorny topic without fear or favor, focusing on how… Read More »
Tag Archives: media relations
How to Rise Above the Tsunami of AI Slop
When ChatGPT launched in November 2022, many communications teams thought they’d found a cheat code. Feed prompts into a generative AI model, push out content at scale, and save a… Read More »
How to turn internal victories into external value
Most businesses do great work every day behind closed doors. A frontline employee saves a customer relationship. A leader makes a smart decision that protects people rather than prioritizing short-term… Read More »
“Filth and fury”: The tabloid secrets to better PR pitching
The world is getting noisier, and it’s becoming harder to be heard. So how can you make sure your client’s message is seen above an avalanche of AI slop? An… Read More »
What Do Reporters Really Want? Sending Perfect Pitches to Land Tier-1 Trades
With journalists busier than ever and under more pressure than they ought to be, it’s important that PR professionals make the best pitches possible. So instead of adding another guess-based… Read More »
Showing Clients When Niche Media Is Top-Tier Coverage
Clients are addicted to big logos – New York Times, CNBC, The Wall Street Journal. But communications professionals? We’re addicted to results. That means learning how to show clients that… Read More »
The Future of PR: Melding AI Algorithms With Human Empathy
Advertising buys reach. Earned media builds trust. The first delivers speed and certainty; the second creates staying power, credibility, and resilience throughout a brand’s life cycle. But credibility doesn’t happen… Read More »
From Posts to Press: How Does Social Media Drive Earned Media?
Picture this: you’re in a leadership meeting, and out of nowhere the CEO pulls up a viral post he saw on LinkedIn that morning. “Why aren’t we doing this?” he… Read More »
Step out of the shadows: Build YOUR brand in 2025
Communications professionals are messaging supercomputers. We help little-known brands blast through the social media noise, break into the 24/7 news cycle, and win accolades that make an impact. In short,… Read More »
Proven Media Solutions Taps OSV’s Mary Beth Giltner as Senior Writer
Proven Media Solutions has recruited Mary Beth Giltner as Senior Writer. Giltner joins the company after nine years as Senior Acquisitions Editor at OSV, one of the world’s largest Catholic… Read More »
