Do You Want Exciting Losses, or Boring Victories?
The Atlanta Braves are the new World Series champions – the team’s first in over 20 years. As usual, the sports commentariat is all abuzz about how they won, viewership… Read More »
Tag Archives: Boeing
Without delivery, marketing is just bad advertising
Boeing is one of the world’s largest companies. Governments and airlines in 150 countries use its planes and other products. It netted $12 billion in 2018 and employs 153,000 people.… Read More »
Branding is trust protection for your company
Last month, Salesman Podcast host Will Barron shared a common story – a critic attacked him on LinkedIn. Thankfully, he had “trust protection” from years of hosting a quality podcast… Read More »
What’s your opinion on the controversy?
Social media has turned the business world upside down. Companies and executives are expected to opine on controversy instead of simply providing products or services. We can help you make… Read More »