The PR Playbook: Less Talk, More Touchdowns
“We hit a home run.” In America, you don’t have to know how to swing a bat or throw a baseball to know what a home run is. It’s part… Read More »
Middle Management Is Your Most Powerful Branding Asset
As companies search for new ways to cut budgets and streamline workflows, middle management is taking fire. Nearly a third of all layoffs in recent years have been middle managers,… Read More »
PR in 2025: LLMs, narrow narratives, and savvy storytelling
Public relations professionals are celebrating recent news that Large Language Model (LLM) AI systems are supercharging the industry. After years of PR supposedly being mostly dead—since anyone can draft something… Read More »
A hat trick: combining the power of earned, paid, & owned media
When you turn on the TV, are you watching a “TV” show – or are you clicking straight to the YouTube “app” on your smart television for a rerun or… Read More »
The C-3PO effect: Why AI always needs the human touch
Stop us if you’ve this one: AI is going to replace human beings. For some, that’s an exciting future of better outcomes for a lower price. For others, it’s a… Read More »
Double Down on Branding in a Recession
Note: A version of this piece was originally published at Sales & Marketing Magazine in 2022. We are republishing it because of concerns we’ve heard about the economy tightening. As America… Read More »
Success Magazine interview: Brand-building for entrepreneurs
The era of social media and digital marketing means that businesses must be more brand-conscious than ever before. One perceived miscue can become a bad Yelp review or a viral… Read More »
AI will give you commodity content. Now make it valuable
AI has made many people’s jobs easier, faster, and more productive. Applications like ChatGPT have improved knowledge professionals’ quality of work by a whopping 40%, according to the Harvard Business… Read More »
Post-Mortem Praise for The Messenger
One hundred years ago, Teddy Roosevelt said that it was not the critic who counts, but rather those who strive, err, and “fail while daring greatly.” Roosevelt’s words came to… Read More »
Use Media to Create Warm Handshakes at Industry Conferences
In-person events rebounded in 2022 and should continue to grow moving forward. Industry conferences are among the most valuable network-building opportunities. They’re also one of the hardest places to develop… Read More »
