In-house comms teams are strapped. How vendors can add more value

Years of recession fears have kept many companies from expanding too deeply into marketing and branding. This has forced in-house communications teams to create more value with slimmer teams and smaller budgets and has resulted in many consultancies seeing fewer clients and achieving slower growth.

Some agencies seem to have accepted this as their business model’s reality. But others have decided to create new value for customers that goes well beyond hard deliverables, especially by:

– Setting onboarding expectations to create smooth sailing in the long-term.
– Streamlining the client’s involvement to reduce headaches and hand-holding.
– Build trust today to create more value tomorrow.

Read more in Dustin Siggins’ essay at Odwyer’s, including interviews with former Sophos global communications lead Dan Ring and Riverside Research Director of Marketing & Communications Ellen Bjork.