How to reshape your content team in the era of AI

When ChatGPT burst onto the scene in November 2022, one message dominated them all: AI is here to stay, and if you don’t get on board fast, you are already behind.

We got the message loud and clear, and began using AI to improve idea generation and tailoring content to client voices. It’s made us better at writing op-eds and press releases – which we still do ourselves – as well as given us more time to write e-mail pitches and contact reporters for interviews.

That’s because despite the tech industry’s branding, AI is simply a tool. It won’t replace people – it will make us better humans. And as we showed in a recent essay at The CEO Magazine, the smartest companies are taking it slow so they can:

• Use AI effectively today
• Incorporate AI into company culture
• Build the teams of the future
• Provide tailored solutions to client challenges

Read the full piece, which includes interviews with some of the content industry’s best AI strategists.