In October 2018, Catholics in 44 nations and 1,300 locations prayed for healing from the Catholic Church’s clergy sex abuse scandal. Proven Media Solutions was hired to help one Louisiana group promote their 800-person local event, “Rosary Around the Lake” as part of a long-term branding strategy to grow the organization’s credibility and fundraising with key demographics.
From September 28 to October 12, Proven Media Solutions developed and initiated a media relations strategy that landed our client interviews and op-eds at influential industry outlets. We also:
- Developed and coordinated a livestream partnership for the event which resulted in record-high video viewership;
- Connected with social media influencers who shared the livestream video; and
- Provided strategic consulting for post-event collateral.
Through working with Proven Media Solutions, our client maximized their event promotion, was placed at top targeted outlets and broke its record for video viewership of any event they had hosted to that time in their 10-year history.