Filling your gaps so that clients never notice

Proven Media Solutions was founded to help people get the exposure that their great ideas deserve. And over the last six years, we’ve discovered that the industry most in need of our services…was our own. That’s because PR and marketing agencies regularly experience short and long-term staff shortages that overwhelm team members, result in missed client media opportunities, and risk the cancellation of profitable contracts. 

Here’s how we fill your earned media gaps so that clients never notice.

Your pain, our solution: filling your staff gaps

Whether you’re growing fast or simply navigating the normal ups and downs of client needs, you need a team with the skills to handle the workload as new business comes in.

So what do you do if a team member leaves for new opportunities or takes a long vacation as you onboard a new client, or when you grow so fast that the current team is overloaded?

You can’t afford to hire a new team member for someone on short-term leave, and it takes time to hire new full-time staff. That’s where we come in, filling gaps that are a few days long all the way to a few months. We’re not industry experts – we are your earned media process experts, securing press when you’ve got other, more press-ing priorities.

Streamlined process for success

You don’t have time to waste when staff gaps overwhelm the rest of the team, and you have more than enough headaches and stress even on good days. Our streamlined process for success respects your time, has no shiny but overpriced embellishments, and keeps you up to date throughout an engagement so you can keep the client apprised.

Here’s our process for YOUR success:

• A 30-minute initial Zoom call, after which we send you a one-pager and our prices.
• A kickoff call for any new projects.
• A summary e-mail so we’re on the same page for deliverables and deadlines.

From there, we take over all operations to put your clients in the press. Short engagements usually require less than 90 minutes of client time from the kickoff call through the editing process to securing media coverage. That means more precious time for you to devote to company strategy, client management and finding new staff – all while we’re placing client messaging where it will reach their target audiences most effectively. 

Taking scrap clients off your hands

The other value we add is reducing your sales team’s workload. No longer do you have to turn away clients, sacrificing the relationship for when they grow large enough to afford your retainer requirements.

Instead, send them to us. We benefit from pre-qualified leads, and you earn their trust for when their growth means they’re ready for your team.

A bigger firm has plenty of reasons not to waste its resources on smaller, less profitable clients. But like Goldilocks, these contracts are “just right” for a smaller firm. Since sales is about creating solutions, being able to offer a friend or networking contact another option is a great way to maintain a relationship when a business deal isn’t in the best interest of both parties. When our clients have coffee or lunch and have to tell someone no, they still have the chance to look like the good guy by setting them up with our firm and possibly holding a favor for later on down the road.

The advantage for us — which benefits you, too — is that you’ve short-circuited the awkward first steps of the cold sales process for us, and we go into the negotiations with your stamp of credibility. 

Making you the client’s hero

Clients don’t care if you work until 10 p.m., over the weekend, or during your kid’s birthday party. They do care if you drop the ball because flu season, peak holiday travel, and fast company growth leave you a staffer (or two) light of a full team. 

Every PR and marketing firm has to think about team gaps. You can stress out about it, worry about missing deadlines, and pack 10 team members’ work into the 8 people who show up any given week. Or you can contact us for a streamlined process that reduces your stress and improves client trust and satisfaction. 

And now you can pop the champagne with your team and client, celebrating their successes instead of enjoying another late-night delivery dinner at your desk.