Domino’s goes viral $3 at a time
Last month, Domino’s delivered a supreme serving of viral marketing. The company launched a new promotion: customers who tip their delivery driver will get a $3 coupon as a thank… Read More »
How Cathy Engelbert capitalized on the Caitlin Clark moment
WNBA Commissioner Cathy Engelbert has spent four years preparing for the Caitlin Clark moment — a high-profile player bringing new attention to a league that has long been in the… Read More »
Starbucks’s PR Blunder: Blaming Customers Equals Trouble
Recently two major QSR brands had very different weeks on Wall Street and in the press. Domino’s smashed Wall Street expectations with a 5.6% increase in same-store sales, sending the stock price… Read More »
March Madness is a full-court press of viral marketing and branding
How did your March Madness bracket turn out this year? Chances are it busted on Day One, along with 99.99% of the submissions on ESPN’s online platform. But you didn’t have… Read More »
Five Guys didn’t go viral last month. That’s the point
Did you know that the Five Guys burger chain was criticized last month for an expensive receipt? If you missed it, it’s okay. Social media users condemned the “news” that… Read More »
This ain’t their first rodeo: Boeing’s crisis communications path
Boeing, America’s largest civilian and military aircraft manufacturer, is in full-blown crisis mode. 2023 ended with airlines looking for loose bolts in 737 MAX rudder control systems; then, on January 5th, a… Read More »
Client success stories: The Three Ts in action
Everyone has their keys to success. Warren Buffett says “no to almost everything,” Tiger Woods credits his “work ethic” for his success, and Dwight D. Eisenhower said “unquestionable integrity” is… Read More »
Why Boeing was smart to turn a cheap bolt into international news
Note: This blog post was written a few days before the far more impactful door plug issue which led to the grounding of Boeing’s global 737-MAX fleet. Last week, Boeing… Read More »
Cover-ups Don’t Work: PR Lessons From San Francisco’s Clean-up
Last month, San Francisco’s leadership failed perhaps the most basic of PR tests: They tried to put lipstick on a pig and pretend it wasn’t a hog. The city known… Read More »
Is the San Francisco clean-up just a cover-up?
San Francisco once had a reputation people would kill for. It was the city of the future, chock full of beautiful landmarks, leading technology companies, and a promise to take… Read More »