Case study: What to do when the news cycle goes south
Imagine spending months preparing for a major media campaign. Dozens or hundreds of hours, a lot of money, and other resources have been sunk into getting exposure for your message.… Read More »
Don’t Let Anyone Hijack Your Narrative
“Get the [heck] out of my face when I’m working….” That’s what CBS Miami sporters reporter Samantha Rivera told the world after she now-famously stiff-armed a sports fan who tried… Read More »
How to communicate “bad” news the right way
California’s largest homeowner insurance provider is saying goodbye, citing wildfires, skyrocketing construction costs, and other issues protecting itself from financial losses in the state. State Farm’s decision to no longer… Read More »
Why Anheuser-Busch’s CEO’s gender identity response was the worst of all options
Sometimes, the best communication is silence. Someone should tell Anheuser-Busch CEO Brendan Whitworth. His statement in response to the company’s entrance into the gender identity cultural debate was bland, accomplished… Read More »
Why do you get up in the morning?
Right now, millions of parents are at dinner without their kids. They’ve spent the time and money to hire a babysitter who is getting paid to eat the parents’ food,… Read More »
Not all influencers are made equal
When Barack Obama was an insurgent candidate for President against Hillary Clinton, he relied heavily on influencer endorsements to bolster his credibility. One of those endorsements came from Liberal Lion… Read More »
Don’t let someone else drive your narrative into a ditch
Did you know that Los Angeles County lifeguards saved 25 people per day from drowning in 2021, supported firefighters battling California’s wildfires, and helped with COVID-19 response efforts? That’s the… Read More »
Will your customers’ loyalty survive heartbreak?
I got my heart broken in July. For years, my family has primarily grocery shopped at Costco, with regular small trips to a local Giant subsidiary and Aldi. When inflation… Read More »
Make the competition’s trust crisis your opportunity
Facebook has been an indispensable tool for businesses, non-profits and political campaigns for almost a decade. The company made $115 billion from ad revenue last year, much of which came… Read More »
Right on the Money: Turning lists into media & marketing opportunities
Did you ever put something out into the world that got no attention and felt like a waste? In May, Money.com (formerly Money Magazine) provided a blueprint for turning almost… Read More »