Why do you get up in the morning?
Right now, millions of parents are at dinner without their kids. They’ve spent the time and money to hire a babysitter who is getting paid to eat the parents’ food,… Read More »
Not all influencers are made equal
When Barack Obama was an insurgent candidate for President against Hillary Clinton, he relied heavily on influencer endorsements to bolster his credibility. One of those endorsements came from Liberal Lion… Read More »
Don’t let someone else drive your narrative into a ditch
Did you know that Los Angeles County lifeguards saved 25 people per day from drowning in 2021, supported firefighters battling California’s wildfires, and helped with COVID-19 response efforts? That’s the… Read More »
Will your customers’ loyalty survive heartbreak?
I got my heart broken in July. For years, my family has primarily grocery shopped at Costco, with regular small trips to a local Giant subsidiary and Aldi. When inflation… Read More »
Make the competition’s trust crisis your opportunity
Facebook has been an indispensable tool for businesses, non-profits and political campaigns for almost a decade. The company made $115 billion from ad revenue last year, much of which came… Read More »
Right on the Money: Turning lists into media & marketing opportunities
Did you ever put something out into the world that got no attention and felt like a waste? In May, Money.com (formerly Money Magazine) provided a blueprint for turning almost… Read More »
Supreme silence: SCOTUS’ biggest PR strength and weakness
Twenty-one years ago, the U.S. Supreme Court declared George Bush President of the United States. The Court’s decision came after five weeks of legal battles between Bush and Democratic Party… Read More »
Did you see the Hyundai & Georgia media Masterclass?
Earlier this month, Georgia governor Brian Kemp and Hyundai offered a master class in turning partnerships into a multi-tiered PR success. Alongside Hyundai Motor Group executives, Kemp announced the company… Read More »
Which is more important: 7 jurors or 12 billion TikTok hashtags?
If you’re on trial, which matters more: public opinion, or the opinions of the jurors in the courtroom? Actress Amber Heard, who is being sued for $50 million by ex-husband… Read More »
More market share, better marketing: Why niches beat business buffets
Amazon Prime Video is in the basement of streaming companies. It has more movies and shows than any other streamers, but just 6% of consumers prefer it over the competition… Read More »