Earlier this month, Georgia governor Brian Kemp and Hyundai offered a master class in turning partnerships into a multi-tiered PR success. Alongside Hyundai Motor Group executives, Kemp announced the company… Read More »
If you’re on trial, which matters more: public opinion, or the opinions of the jurors in the courtroom? Actress Amber Heard, who is being sued for $50 million by ex-husband… Read More »
Amazon Prime Video is in the basement of streaming companies. It has more movies and shows than any other streamers, but just 6% of consumers prefer it over the competition… Read More »
If you’ve been to a movie theater in the last 40 years, you’ve experienced surround-sound marketing. Speakers dedicated to the bass, mid-range, and high-frequency sounds of the film’s music, dialogue,… Read More »
Fourteen years ago, Barack Obama wasn’t the first black U.S. President. He was a rookie U.S. Senator running an insurgent campaign for President against favorite Hillary Clinton. He’d climbed even… Read More »
When Peraton secretly began plans to buy a piece of Northrup Grumman and another rival firm for $10.5 billion, Peraton Chief Communications & Engagement Officer Matt McQueen knew he had… Read More »
How would you react if your company was unreasonably targeted by critics, and you felt the need to respond? One way to start is by having a highly credible spokesperson… Read More »
A year ago, Tony Piloseno was just another college student without a job. He’d been fired from Sherwin-Williams and was mixing paint for 1.6 million TikTok followers. Just a few… Read More »
A niche for-profit and a national non-profit recently signed an agreement for a product which may change a key part of the American health care industry. The two organizations spent… Read More »
Obsidian Business Planning Solutions is the small business owner’s answer to, “How do I prepare to sell my company?” Unlike most firms involved with the mergers, acquisitions, and sales of… Read More »
