From Posts to Press: How Does Social Media Drive Earned Media?
Picture this: you’re in a leadership meeting, and out of nowhere the CEO pulls up a viral post he saw on LinkedIn that morning. “Why aren’t we doing this?” he… Read More »
Panel: How to uncover the hero behind every storytelling narrative
Every great story needs a hero. Sam Gamgee carries Frodo, mothers and fathers sacrifice for their children, and Captain America stands against Thanos’ army all by himself. Heroes come in… Read More »
Agility vs. a Deep Bench: How Do Small Agencies Compare Against Big Firms?
Which do clients prefer – big firms with deep benches and huge resources, or small agencies with experienced owners who can pivot on a dime? The answer is…it depends. On… Read More »
How to Win on LinkedIn — Even If the Algorithm Hates You
If you’ve spent time on LinkedIn lately, you’ve probably noticed the complaints. Engagement is down. The feed feels irrelevant. Posts that once took off now land with a thud. Here’s… Read More »
When Passion Helps – And Hurts – In PR
Passion and lived experience can be the secret sauce in public relations. The practitioner who believes in the mission of a brand or the power of a product will bring… Read More »
Karoline Leavitt & PR Week: Who Should Make the Industry’s Power List?
PR Week’s decision to include White House Press Secretary Karoline Leavitt on its 2025 Power List has ignited a heated debate in the communications field. The Power List is designed… Read More »
Partners in comms: Why PR needs marketing – and marketing needs PR
If 2025 has made anything clear, it’s that communication no longer lives in departments. It lives in outcomes. Yet many public relations professionals struggle to make the marketing handoffs while… Read More »
Step out of the shadows: Build YOUR brand in 2025
Communications professionals are messaging supercomputers. We help little-known brands blast through the social media noise, break into the 24/7 news cycle, and win accolades that make an impact. In short,… Read More »
Proven Media Solutions Taps OSV’s Mary Beth Giltner as Senior Writer
Proven Media Solutions has recruited Mary Beth Giltner as Senior Writer. Giltner joins the company after nine years as Senior Acquisitions Editor at OSV, one of the world’s largest Catholic… Read More »
The PR Playbook: Less Talk, More Touchdowns
“We hit a home run.” In America, you don’t have to know how to swing a bat or throw a baseball to know what a home run is. It’s part… Read More »
