“Filth and fury”: The tabloid secrets to better PR pitching
The world is getting noisier, and it’s becoming harder to be heard. So how can you make sure your client’s message is seen above an avalanche of AI slop? An… Read More »
What Do Reporters Really Want? Sending Perfect Pitches to Land Tier-1 Trades
With journalists busier than ever and under more pressure than they ought to be, it’s important that PR professionals make the best pitches possible. So instead of adding another guess-based… Read More »
When States Solve the Problems that Washington Can’t
Washington can barely keep the lights on between shutdown threats. Meanwhile, ordinary Americans are doing what Congress can’t: solving problems in their own communities. I learned this when I watched… Read More »
Showing Clients When Niche Media Is Top-Tier Coverage
Clients are addicted to big logos – New York Times, CNBC, The Wall Street Journal. But communications professionals? We’re addicted to results. That means learning how to show clients that… Read More »
Will AI finally kill hourly pay in PR?
For decades, public relations firms have found reasons to justify charging by the hour. “Precision” is the most common one, along with the claim that hourly tracking proves real work… Read More »
Want to win more budget in 2026? Learn to speak C-Suite
If there’s one thing every communications professional knows, it’s that we add a lot of value to the right people and organizations. And if there’s a second thing we all… Read More »
Proving Comms Value: Earning the Seat at the C-Suite Table
The job search experience for senior communications professionals in 2025 is tough. Applications go unanswered, interviews drag on, and many qualified people remain on the sidelines as companies look for… Read More »
The Future of PR: Melding AI Algorithms With Human Empathy
Advertising buys reach. Earned media builds trust. The first delivers speed and certainty; the second creates staying power, credibility, and resilience throughout a brand’s life cycle. But credibility doesn’t happen… Read More »
From Posts to Press: How Does Social Media Drive Earned Media?
Picture this: you’re in a leadership meeting, and out of nowhere the CEO pulls up a viral post he saw on LinkedIn that morning. “Why aren’t we doing this?” he… Read More »
Panel: How to uncover the hero behind every storytelling narrative
Every great story needs a hero. Sam Gamgee carries Frodo, mothers and fathers sacrifice for their children, and Captain America stands against Thanos’ army all by himself. Heroes come in… Read More »
