Will AI finally kill hourly pay in PR?
For decades, public relations firms have found reasons to justify charging by the hour. “Precision” is the most common one, along with the claim that hourly tracking proves real work… Read More »
Want to win more budget in 2026? Learn to speak C-Suite
If there’s one thing every communications professional knows, it’s that we add a lot of value to the right people and organizations. And if there’s a second thing we all… Read More »
Proving Comms Value: Earning the Seat at the C-Suite Table
The job search experience for senior communications professionals in 2025 is tough. Applications go unanswered, interviews drag on, and many qualified people remain on the sidelines as companies look for… Read More »
The Future of PR: Melding AI Algorithms With Human Empathy
Advertising buys reach. Earned media builds trust. The first delivers speed and certainty; the second creates staying power, credibility, and resilience throughout a brand’s life cycle. But credibility doesn’t happen… Read More »
From Posts to Press: How Does Social Media Drive Earned Media?
Picture this: you’re in a leadership meeting, and out of nowhere the CEO pulls up a viral post he saw on LinkedIn that morning. “Why aren’t we doing this?” he… Read More »
Panel: How to uncover the hero behind every storytelling narrative
Every great story needs a hero. Sam Gamgee carries Frodo, mothers and fathers sacrifice for their children, and Captain America stands against Thanos’ army all by himself. Heroes come in… Read More »
Agility vs. a Deep Bench: How Do Small Agencies Compare Against Big Firms?
Which do clients prefer – big firms with deep benches and huge resources, or small agencies with experienced owners who can pivot on a dime? The answer is…it depends. On… Read More »
How to Win on LinkedIn — Even If the Algorithm Hates You
If you’ve spent time on LinkedIn lately, you’ve probably noticed the complaints. Engagement is down. The feed feels irrelevant. Posts that once took off now land with a thud. Here’s… Read More »
When Passion Helps – And Hurts – In PR
Passion and lived experience can be the secret sauce in public relations. The practitioner who believes in the mission of a brand or the power of a product will bring… Read More »
Karoline Leavitt & PR Week: Who Should Make the Industry’s Power List?
PR Week’s decision to include White House Press Secretary Karoline Leavitt on its 2025 Power List has ignited a heated debate in the communications field. The Power List is designed… Read More »
