Be ready for the new pitfalls of business branding
Running a business in 2021 is risky. In addition to the effects of the pandemic and government lockdowns, you have the new, unforgiving pitfalls of branding. Those pitfalls include: The… Read More »
Use narrow niches to blow through growth ceilings
Gordon Bernhardt started Bernhardt Wealth Management 26 years ago as a solo operator. Today, the company has 10 staff and has changed its business model twice to push through ceilings… Read More »
Is your organization outgrowing its infrastructure?
In October 2020, the Robinhood trading app was seven years old. It had 13 million users and was valued north of eight billion dollars. The sky was the limit –… Read More »
“Don’t panic. Assess Risk. Seize Opportunity.”
Eleven months ago, Education Management Solutions (EMS) faced the same unprecedented challenge as millions of small businesses across the country: pandemic-induced, government-mandated shutdown. Pennsylvania Governor Tom Wolf had just issued… Read More »
“Defy the hand you’re dealt” – a story of entrepreneurial success
When Collin Kiousis passed away in 2017, he was just 20 years young. He left behind memories, friends, and family. But Collin also left behind an entrepreneurial seed that in… Read More »
Provide value to customers before fulfilling customers’ values
“Values” is one of the business world’s most repeated buzzwords. Corporate reports, news cycles, and investment strategies are responding to consumers’ desire to have purchases mean more than just dollars… Read More »
How much do your socks add to your bottom line?
“You’re the best-dressed guy here!” I told Jack White the first time we met. He was wearing a three-piece suit in a room of 300 well-dressed businesspeople. He winked, hiked… Read More »
Stop going for 100% of your target markets
Biederman’s is a legacy Plymouth, New Hampshire restaurant that has served college students, locals, and tourists for 47 years. It is a favorite hangout with the best sandwiches in town,… Read More »
Industry influencers drive real results – if you’re ready
The client came to us with a challenge: promote one brand message to two target markets in four weeks. We quickly implemented a digital strategy that relied on influencer support,… Read More »
Without delivery, marketing is just bad advertising
Boeing is one of the world’s largest companies. Governments and airlines in 150 countries use its planes and other products. It netted $12 billion in 2018 and employs 153,000 people.… Read More »
