Star Wars lessons on reaching target markets
In Star Wars: A New Hope, the Rebels are badly outgunned. The Death Star’s lasers and TIE Fighters are demolishing their ships. Their base is about to be destroyed. Of… Read More »
Let’s get you press during the pandemic
Getting press during the COVID-19 pandemic has been tough. Media gatekeepers only want to hear about the pandemic, but media gatekeepers and readers are already flooded with COVID-related news, opinions,… Read More »
Don’t confuse spam for customer branding
As states slowly reopen, companies are adjusting to a new new-normal. In our recent op-ed in InsideNova, we advised Northern Virginia small businesses on how to create valuable customer communications… Read More »
Debt is the hidden land mine in a bad economy
LIf there’s one thing you can count on during an economic downturn, it’s that your business’ flaws will be exposed. Weak marketing won’t convince potential customers to spend money with… Read More »
Double down on marketing & branding to beat the pandemic
Tough economic times are dark for small business owners. How do you decide how to spend your scarce dollars when customers are dropping like flies? We are advising our clients… Read More »
Bank-shot branding through thought leadership
Great press is branding gold for a small business. A thought leadership article or podcast appearance can be turned into website collateral, social media posts and advertising, an e-mail newsletter,… Read More »
Invest in current clients for more – and more profitable – revenue
Possibly the greatest challenge facing small business owners is maximizing revenue from clients. Some companies rely on a wide marketing net to catch a little bit of business from many… Read More »
As Coronavirus Concerns Spread, Businesses Are Stepping Up
This analysis of business civic engagement during the COVID-19 public health and economic crises was co-authored by Proven Media Solutions CEO Dustin Siggins & Touchdown Strategies President James Davis on… Read More »
Fox News op-ed: Social distancing is about love
As social distancing begins to shut down the U.S. economy, Proven Media Solutions CEO Dustin Siggins urged Americans to see social distancing as being about love — not fear. The… Read More »
Don’t waste money on earned media impressions
Fifty years ago, there was no way to measure how many people read your press release, op-ed, or article quote. PR and media practitioners therefore developed a metric called impressions,… Read More »
