Team-building principles: Our Forbes case study
A year ago, Tony Piloseno was just another college student without a job. He’d been fired from Sherwin-Williams and was mixing paint for 1.6 million TikTok followers. Just a few… Read More »
What’s your voice in the press?
Each year, people and organizations are presented with opportunities to get in the press. Not all of them are good ones; in those circumstances, silence is your best option. There… Read More »
3 ways great press improves your marketing strategy
A niche for-profit and a national non-profit recently signed an agreement for a product which may change a key part of the American health care industry. The two organizations spent… Read More »
3 steps to eliminate debt and invest in growth
Townsend Wentz is a chef and the owner of five restaurants. He launched his business with $1.5 million which came from equity in his house, his daughter’s college fund, and… Read More »
Privacy is changing online advertising
What is Facebook? The company tells us that it’s a social media platform where 2.7 billion people – from teenagers to octogenarians across the globe – commiserate, look at photos,… Read More »
Seek underserved markets to grow unseen
Obsidian Business Planning Solutions is the small business owner’s answer to, “How do I prepare to sell my company?” Unlike most firms involved with the mergers, acquisitions, and sales of… Read More »
3 steps to build a digital brand that drives sales
Identifying a target market has never been easier. Digital tools can find a single potential buyer with the accuracy of a smart missile. But getting that person to actually spend… Read More »
3 steps to uncover your brand’s hidden value
Dr. Kingsley Kabari is the man with the business plan. In 2014, he opened a chiropractic and niche muscle activation company. Two years ago, he moved operations to a larger… Read More »
Be ready for the new pitfalls of business branding
Running a business in 2021 is risky. In addition to the effects of the pandemic and government lockdowns, you have the new, unforgiving pitfalls of branding. Those pitfalls include: The… Read More »
Use narrow niches to blow through growth ceilings
Gordon Bernhardt started Bernhardt Wealth Management 26 years ago as a solo operator. Today, the company has 10 staff and has changed its business model twice to push through ceilings… Read More »
