How to get press which improves leads and drives sales
Jeramiah Solven knows exactly what he’s doing and for whom he’s doing it. A former Army Ranger who led raids in Afghanistan, he now leads corporate executives, law enforcement and… Read More »
1 news cycle, 3 ways to get press
Last week’s jobs report showed that the U.S. economy is growing well. Over 500,000 jobs were added in many industries, the unemployment rate fell, and the last two job reports… Read More »
The three “T’s” to getting press that drives sales
Northern Virginia Chamber of Commerce members run the gamut of size, industry, and revenue. Some are one-person operations grossing a quarter-million annually; others employ thousands of people and earn millions… Read More »
Public Opinion Is Harsh – But With a Short Attention Span
The recent Southwest debacle proved that in today’s world, public opinion can turn on a dime. Every mistake – your fault or not – is treated with cynicism, digital outrage,… Read More »
People matter: Why Dads on Duty got 10 million views
Until this past Friday, Southwood High School wasn’t on the media map. It was just one of many high schools in a small city. That changed when CBS did a… Read More »
Your unique passion can get press that matters
Getting in the press has never been easier. You can literally create your own website tomorrow, write or talk about what’s going on in the world, and declare yourself part… Read More »
Better branding, more profit: Convert your service buffet into niche offerings
The last time you were at a restaurant, how long did you have to look at the menu to understand your options? How confident were you that the longer the… Read More »
2 ways great operations can get you press – and 10 companies that do it
Operational efficiency is at the heart of any successful business. Our founder’s recent article at Forbes.com examined how operations affect cash flow; what we’d like to do in this post… Read More »
Team-building principles: Our Forbes case study
A year ago, Tony Piloseno was just another college student without a job. He’d been fired from Sherwin-Williams and was mixing paint for 1.6 million TikTok followers. Just a few… Read More »
What’s your voice in the press?
Each year, people and organizations are presented with opportunities to get in the press. Not all of them are good ones; in those circumstances, silence is your best option. There… Read More »
