Eight important words to get you in the press
“[The] subject line is everything. Without a good one, you’re dead.” These words were sent to us by Ryan Grim, Washington, D.C. Bureau Chief for The Intercept, three years ago.… Read More »
Did you see the Hyundai & Georgia media Masterclass?
Earlier this month, Georgia governor Brian Kemp and Hyundai offered a master class in turning partnerships into a multi-tiered PR success. Alongside Hyundai Motor Group executives, Kemp announced the company… Read More »
Which is more important: 7 jurors or 12 billion TikTok hashtags?
If you’re on trial, which matters more: public opinion, or the opinions of the jurors in the courtroom? Actress Amber Heard, who is being sued for $50 million by ex-husband… Read More »
When Tragedy Strikes, Who Is to Blame: Management or Staff?
The patient went into a deadly anaphylactic shock. The nurse did exactly as she was instructed and followed every safety protocol. I know. I trained her. The medical community is under… Read More »
Prosecuting government fraud isn’t enough. Here’s how to stop it.
Congress recently funded the federal government to the end of the fiscal year. For government contractors, ending the political impasse means that more public services will be fulfilled. For taxpayers,… Read More »
More market share, better marketing: Why niches beat business buffets
Amazon Prime Video is in the basement of streaming companies. It has more movies and shows than any other streamers, but just 6% of consumers prefer it over the competition… Read More »
Amazon Is Leaving 5-Star Streamers to the Competition … and Taking Everyone Else
Amazon’s recent $8.5 billion purchase of MGM Studios set off speculation about the company’s long-term strategy for Amazon Prime. Is Amazon trying to beat Netflix and the other giants in… Read More »
It’s no accident: What China can teach us about becoming a market leader
The 2022 Olympics made one thing clear: China isn’t scared of anyone. The nation hosted thousands of athletes and was given billions of dollars in free media exposure despite genocide… Read More »
3 reasons market leaders like Elon Musk get free PR
With one decision and 11 words, Tesla founder Elon Musk may have changed the course of the Russia-Ukraine war. Musk announced on February 26 that his satellite network Starlink was… Read More »
Eric Lander’s employee abuse also mistreated taxpayers
Allegations of abuse appear to be only the tip of the iceberg in the case of disgraced Biden administration official Eric Lander. According to Politico, the Office of Science and Technology Policy… Read More »
