Are you letting someone else steal your narrative?
In January, General Motors CEO Mary Barra became chair of the board of The Business Roundtable, one of the most important business lobbying groups in Washington, D.C. Barra’s job is… Read More »
Are you letting others brag for you?
Fourteen years ago, Barack Obama wasn’t the first black U.S. President. He was a rookie U.S. Senator running an insurgent campaign for President against favorite Hillary Clinton. He’d climbed even… Read More »
Adalia Rose Williams: A girl who used social media to live
There may be no part of America that is hated more than social media. The Left says Facebook, Twitter, and the rest permit too much content, while the right points… Read More »
Communications was Peraton’s acquisition superhero in 2021
When Peraton secretly began plans to buy a piece of Northrup Grumman and another rival firm for $10.5 billion, Peraton Chief Communications & Engagement Officer Matt McQueen knew he had… Read More »
No-spin zone: Does your PR start with the facts?
How would you react if your company was unreasonably targeted by critics, and you felt the need to respond? One way to start is by having a highly credible spokesperson… Read More »
4 steps to inspire others to brag for you
In an era when businesses aren’t sure how to prove value to customers, two of America’s biggest corporations hit a PR home run by having the media do the work… Read More »
Customers came first: Walmart’s and Target’s PR home run
In an era when businesses are on the ropes with supplies, prices, and customer loyalty, two of America’s biggest corporations just hit a PR home run by putting customers first.… Read More »
How putting customers first won Walmart & Target great PR
When investors say jump, many companies ask, how high? But Krista Walls, a mother of two who shops for family, friends and charities at Target and Walmart, is grateful for… Read More »
How the right media coverage improves sales and increases profits
Marie Miller began performing at age 12, playing local music gigs in Virginia’s Shenandoah Valley. She told Zenger News that having hundreds of people watch she and her sister on… Read More »
Do You Want Exciting Losses, or Boring Victories?
The Atlanta Braves are the new World Series champions – the team’s first in over 20 years. As usual, the sports commentariat is all abuzz about how they won, viewership… Read More »
