Can your company survive a shark attack?
On July 3, a lifeguard participating in a training exercise at Smith Point beach, a park and swimming area near Long Island, New York received the shock of his life.… Read More »
How one email cleared the media skies for American Airlines
Like a lot of major corporations, American Airlines gets a lot of press. These days, much of it is bad, with canceled flights and ongoing pay issues with pilots. Like… Read More »
Villains or heroes? Business needs to tell its story
For more than two years, business has kept America and the world running. The pandemic didn’t stop grocery stores, oil companies, or tech firms from feeding Americans, heating their homes, and… Read More »
How small press helps you win big
Do you want to get into The Wall Street Journal or on CNBC? Congratulations. So does everyone else. Which is why it’s really, really hard to secure top-level press. Barriers… Read More »
Opinion writing just got harder & smarter
For more than a century, newspaper opinion sections have influenced lawmakers, community leaders, and the general public. Op-ed writing has been the heart of hundreds of legacy writers’ careers, such… Read More »
America’s political opinions just got a little bit better
Getting clients into the press just got a lot harder. Gannett, USA TODAY’s parent company and the owner of 250 regional and local newspapers around the country, just announced it… Read More »
Eight important words to get you in the press
“[The] subject line is everything. Without a good one, you’re dead.” These words were sent to us by Ryan Grim, Washington, D.C. Bureau Chief for The Intercept, three years ago.… Read More »
Did you see the Hyundai & Georgia media Masterclass?
Earlier this month, Georgia governor Brian Kemp and Hyundai offered a master class in turning partnerships into a multi-tiered PR success. Alongside Hyundai Motor Group executives, Kemp announced the company… Read More »
Which is more important: 7 jurors or 12 billion TikTok hashtags?
If you’re on trial, which matters more: public opinion, or the opinions of the jurors in the courtroom? Actress Amber Heard, who is being sued for $50 million by ex-husband… Read More »
When Tragedy Strikes, Who Is to Blame: Management or Staff?
The patient went into a deadly anaphylactic shock. The nurse did exactly as she was instructed and followed every safety protocol. I know. I trained her. The medical community is under… Read More »
