Turning a new product into a long-term brand launch

Our first foray into education and technology was with a virtual testing and training platform for students in the medical space. An agreement with a national nonprofit put the company in a strong position to accelerate sales, market position, and reputational trust. . . but there wasn’t a plan for press.

We were hired us to put this weapon into their launch strategy. Here were some of the outcomes:

• Website visits more than tripled the week after the launch compared to the prior week.
• Direct click-throughs from third-party websites went up nearly 500%, and social media-driven website traffic went up by 2,500%.
• One third of the client’s monthly X/Twitter engagements took place on launch day and the next day.
• LinkedIn impressions tripled compared to the month’s norm.
• Placements were secured in targeted growth niches – one of which our client used to impress investors the day of the launch.