“Filth and fury”: The tabloid secrets to better PR pitching
The world is getting noisier, and it’s becoming harder to be heard. So how can you make sure your client’s message is seen above an avalanche of AI slop? An… Read More »
Tag Archives: subject lines
WATCH: Dustin Siggins on 8 Words to Get in the Press
In a recent presentation to government contractor marketing leaders, Dustin Siggins explained how to make a great subject line that will break through the media noise and put people in… Read More »
Eight important words to get you in the press
“[The] subject line is everything. Without a good one, you’re dead.” These words were sent to us by Ryan Grim, Washington, D.C. Bureau Chief for The Intercept, three years ago.… Read More »
