3 steps to uncover your brand’s hidden value
Dr. Kingsley Kabari is the man with the business plan. In 2014, he opened a chiropractic and niche muscle activation company. Two years ago, he moved operations to a larger… Read More »
Tag Archives: Proven Media Solutions
Catering To Controversy Distracts From A Company’s Core Mission
In an article for Newsweek, Proven Media Solutions founder Dustin Siggins explained why businesses should focus on providing value to customers instead of risking their enterprises’ image by catering to… Read More »
Don’t waste money on earned media impressions
Fifty years ago, there was no way to measure how many people read your press release, op-ed, or article quote. PR and media practitioners therefore developed a metric called impressions,… Read More »
The PR fallout from iHeartMedia layoffs
This PR industry analysis was authored by Proven Media Solutions CEO Dustin Siggins and published by PR Week on January 28, 2020. It may be seen in full here. The… Read More »
What’s on your social media?
Do you know what you’re posting on social media? On Episode 4 of the podcast You Need To Stop Doing That, host and MatchPace CEO Elizabeth Knox recently interviewed Proven… Read More »
The power of a press release
You may have heard this before: social media is king. Nothing reaches your audiences faster, and the press release is simply too old-fashioned to work. This popular notion is very… Read More »
Prepared for publicity: A client case study
Prepared for publicity: A client case studyThis past weekend, approximately 60,000 people visited Annapolis, Maryland for the 50th annual United States Sailboat Show. Travel agency Soca Caribbean Yacht Charters was… Read More »
Build and brand a high-performance team
Are you a senior executive who wants to accomplish goals faster through building and branding a high-performance, mission-focused team? Tomorrow, Proven Media Solutions CEO Dustin Siggins and management consultant John… Read More »
Reaching and influencing target markets: A case study
Effective publicity accomplishes two goals: reaching and influencing target markets. Proven Media Solutions’ cross-industry process for success is designed to accomplish these goals in a way which turns into real… Read More »
Proof is in the placements: Our process for client success
Proven Media Solutions works with diverse clients. From small businesses to specialized professionals and political advocacy groups to think tanks, our process of putting clients in the press is well-established.… Read More »
