Standing out from the AI crowd

Tech start-ups are high-stakes, capital-intensive endeavors. Most of them fail because the space is saturated and technology changes rapidly. But even those which succeed then need to scale by raising brand awareness to reach prospective investors, customers, staff, and stakeholders. 

Our client’s generative AI platform showed serious promise to revolutionize financial markets analysis, but ChatGPT’s entrance into the space created a race to let everyone know that you have “the next big thing.” Our client asked us to shape messaging and land placements not just in high-influence national publications, but also in rarified, specialized outlets trusted by prospective customers and investors. Our strategy resulted in the following successes: 

• Coverage in major media outlets like Fox Business and Real Clear Markets,
• Featured content in industry publications like Fintech Finance News and Waters Technology, and
• Interviews with  top-tier publications like The Wall Street Journal.