Our Process for Client Success
Step 1: Understanding Your Needs
Anyone can send a pitch. We take the time to understand your service needs, desired outcomes, deadlines, and other information.
Step 2: The Three Ts
Then we develop tailored media content, from pitches to op-eds, based on the Three Ts:
- The right TOPIC
- At the right TIME
- From someone with the right TITLE
Then, we look at…
Step 3: What are The Best Outlets?
There are two parts to determining the best outlets to achieve your goals:
- Which outlets are trusted by the target audience?
- What outlets are most suited to client personalities, skills, and other characteristics?
Step 4: Who are The Best Gatekeepers at Those Outlets?
Media gatekeepers are overwhelmed and under-resourced. We tailor pitches to gatekeeper roles, beats, personalities, and seasons, because success only happens if the right gatekeepers at the right outlets are contacted the right way with the right topics.
Step 5: Client Satisfaction
Proven Media Solutions is dedicated to client satisfaction. We accomplish this through two key steps:
- We never overpromise. Our process maximizes success by eliminating as many variables as possible.
- Clients are kept up-to-date throughout a campaign and we produce monthly reports as appropriate. We also normally produce a final report within 10 days of the end of a campaign.