PR Week essay: Turning everyday work into brand-building, ROI-generating media coverage

Starbucks’ announcement of Brian Niccol as its new CEO drove all the positive energy you’d expect from a high-profile hire at a global brand. It wasn’t just the headlines; company stock jumped more than 25% the day his hiring was announced.

You’d expect CNBC and Forbes to care when a high-profile company fills a top position. But what about everyday hires at everyday companies?

That’s the topic of our recent essay at PR Week. We featured several small businesses and corporations that generated tremendous marketing and branding outcomes from just doing their work, such as:

• Following the rules
• Being polite
• Hiring staff
• Getting a patent
• Opening a new location

From local headlines and radio shows to trade outlets and even the title of a book, everyday work created new value for these companies. And it can do the same for you.

Read more at PR Week.