American AI Company With European Clients
A marketing and branding firm in the financial technology space was short-staffed and needed help servicing an AI client and an insurance technology client.
The AI client was founded by a former IBM Watson leader, had $9.5 million in investor money, and had several significant clients. But the launch of ChatGPT 30 days after we joined the team meant there was suddenly a lot more competition for earned media.
Over the course of eight months, we developed a close relationship with the fintech branding agency, including being trusted to deal directly with the client. The client was wide open to new ideas, which meant there was a lot of productive brainstorming and regular advance warnings about major company news.
The most memorable outcomes were:
- Securing coverage with Fox Business and Real Clear Markets about the client’s study on how news about earnings reports impacted stock market movements.
- Uncovering that the client spends more on paying for content sourcing through paywalls than it does on its cloud software. We used this information to differentiate the client from OpenAI, which had just been threatened with a lawsuit for allegedly illegal crawling of The Wall Street Journal website. Coverage was secured at TabbFORUM and Fintech Finance News.
- Using the aforementioned coverage to secure two interviews with a Wall Street Journal reporter.
The relationship ended as expected, when an internal hire was made and the slowing of the fintech market meant our services were no longer needed. Here’s what our main POC, who was a SVP with the client but is now at a different company, said about our engagement:
Proven Media Solutions helped my agency secure months of high-quality media coverage for two clients. The team got up to speed quickly on the clients’ niche offerings and complex messaging, finding unique and newsworthy angles, developing creative storylines, and regularly incorporating key data that secured op-ed, interview, and comment placements in outlets across multiple verticals.
The company also has a superior client management process, keeping open communication with my in-house team and clients’ spokespeople which ensured alignment throughout the engagement.
Michael Kingsley
